Ayurvedic beauty brand Vedix partners with Shoppers Stop and ET BrandEquity

With this partnership, Shoppers Stop customers will get access to complimentary hair and skin analyzers for a detailed understanding of their hair and skin problems, followed by customized products to suit the consumer’s needs. IoT enabled devices such as Ayutree and innovative new products such as AyuPods will be available exclusively at offline stores as customized sample products. Ayurvedic personal care brand Vedix has launched an exclusive shop-in-shop store in collaboration with Shoppers Stop. The first SIS has opened at Shoppers Stop, Garuda Mall, Bangalore. With this partnership, Shoppers Stop customers will get a premium customized Ayurvedic beauty experience. Customers can now get access to complimentary hair and skin analyzers, which are advanced devices that provide a detailed understanding of the customer’s problems, enabling more accurate product recommendations and higher efficacy.

Jatin Gujarati, Business Head, Vedix said, “While we have a strong online presence in India and globally, our offline expansion is just beginning. We are grateful to have Shoppers Stop as our partner. The store has introduced many industry first products such as analyzers, Ayutree and AyuPods, and we are confident that it will provide a differentiated experience to Shoppers Stop customers and drive greater engagement.”

Additionally, the store will also feature AyuPods, currently available exclusively at Vedix stores, which allow customers to customize Vedix products based on their specific hair and skin goals. Biju Kasim, Customer Care Associate and CEO, Beauty, Shoppers Stop, said, “We are excited to welcome Vedix onto the roster and offer our customers the opportunity to experience personalized Ayurveda integrated with innovative technology in skincare and haircare solutions. This introduction reflects our commitment to providing our customers with a modern, immersive experience and the option for personalized product selection in-store.”