This article was written by BeauEver and published as an advertised piece by the New Zealand Herald.
On 23 June 2024, BeauEver successfully concluded its “Time Traveler 2024” global product launch event at Auckland’s iconic landmark, the Sky Tower. The renowned New Zealand cellular skincare brand proudly launched its flagship anti-ageing product, the third generation Rejuvenating Elixir, which will be available worldwide from 28 June.
As a brand deeply rooted in New Zealand heritage, BeauEver is dedicated to pioneering scientific advancements in cellular skin care. Originally established in 1976 as Wanaka BeauEver Sanitarium, the dermatological medical sanatorium was located in the foothills of the Southern Alps in Wanaka.
The company specializes in treating Antarctic expedition members suffering from injuries caused by the polar climate. Since the brand was officially launched in 2015, BeauEver has utilized and obtained multiple international patents for their products.
The water used in BeauEver’s skincare range comes from pristine glaciers in the Southern Alps and the pure blue ice of Antarctica.
The launch of the third generation rejuvenation drug was held in a grand ceremony at the Sky Tower in downtown Auckland. The event was attended by such notable figures as:
– Helen White, Member of the New Zealand Parliament
– Liam Corkery, former Commercial Counsellor at the New Zealand Embassy in Beijing
– Independent Director, New Zealand Trade and Enterprise, Beach Heads Advisor: Damon Paling
– Jimmi Shi, Business Development Manager, Travel Retail, Lagardère AWPL
– Joanna Hall, Senior Advocacy Manager, EMA
– New Zealand installation artist: Sarah Jane Cavalli
– Derek Yu, Sales Director, Asia Whittakers
– New Zealand Fashion Influencer: Hannah Barrett
– New Zealand Herald Sales Manager: Hamish Mullan
– Remix Magazine Beauty Editor: Helen Loverich
All are in support of BeauEver’s latest innovation.
Developed under the leadership of BeauEver Scientific Advisory Board member Judith Fiedler (former La Prairie Global Product Development Director), this third generation rejuvenating elixir is a testament to cutting edge technology and research.
Judith spent over 10 years at La Prairie in Switzerland, where she held key roles including Senior Director of Global Product Development. With over 20 years of experience in the cosmetics industry, Judith has specialized in skincare, particularly face care, focusing on a holistic approach with an emphasis on skin longevity, anti-aging, wellness and overall skin health. She has developed breakthrough products known for their sensory experience and proven efficacy.
This elixir is formulated with rare Antarctic glycoproteins known for their anti-aging and repair properties, delivering essential nutrients to the skin’s foundation.
The third generation elixir continues the main ingredient from its predecessor, using a highly concentrated 99.96% Proxilane, which has firming and antioxidant properties.
According to the brand’s launch announcement, the third-generation rejuvenating elixir will be available in airport duty-free shops, pharmacies and other premium cosmetic channels starting in the second half of 2024. The product will also be rolled out globally through online marketing channels, ensuring this leading anti-aging solution reaches consumers around the world.
In the future, BeauEver will continue to pursue its mission of “providing women with a luxurious and ultimate skincare experience through cell activation and cutting-edge technology.” The brand will continue to drive product innovation and research to set new standards in the skincare industry.
