The Howard University women’s basketball team has signed a lucrative contract with Black Girl Vitamins.
The Howard University Bison women’s basketball team has signed a multi-year agreement with Black Girl Vitamins as its official sponsor, according to a press release. The vitamin company aims to support Black women on their health journey through quality products, health expertise and educational resources.
Through the partnership, the team’s players and coaches will receive vitamins and the team will also receive direct financial support.
“Thank you @blackgirlvitamins!! Thank you for seeing us!! Thank you for seeing all of us black women and making our health a priority,” the team wrote in the caption of an Instagram post.
In another Instagram post, Black Girl Vitamins commented, “Keeping this secret for so long has never been easy for us. We really wanted to blow up. But yes, we are the official, official vitamin sponsor of the Howard University basketball team. Say GO BISON!!! Come see us on the court all season long.”
The partnership comes as Howard University celebrates 50 years of women’s sports, during which the school’s women’s basketball tradition includes nine Mid-Eastern Athletic Conference (MEAC) regular season championships and 11 tournament championships.
“We are very excited about this partnership!” ccomment Tisha “Ty” Grace, Head Coach Howard University Bison Women’s Basketball“As a company that is deeply supportive of those making a positive impact in the Black community and beyond, Black Girl Vitamins has created a brand and products that promote our health and well-being. We look forward to great things to come!”
The press release called the partnership “a powerful step toward equality, inclusion and empowerment for Black women, addressing the historical underrepresentation, services and funding of women’s sports, particularly in college basketball.”
Additionally, as part of our ongoing efforts to support education, Black Girl Vitamins It provides monthly $1,000 stipends to Black women and plans to award up to $100,000 this year to support women advancing in health-related fields.
