Increasing global awareness and acceptance of sexual health issues is the major factor fuelling the sexual enhancement supplements market, says TNR, Niche Research.

The global sexual enhancement supplements market is projected to achieve a CAGR of 7.9% (2024-2034)

WILMINGTON, Del., June 27, 2024 (GLOBE NEWSWIRE) — Over the past decade, the global sexual enhancement supplements market has experienced significant growth due to a combination of demographic shifts, increasing awareness, and changing consumer attitudes towards sexual health and wellness. This market includes a wide range of products designed to increase sexual performance, libido, stamina, and overall sexual satisfaction. There has been a notable change in societal attitudes towards sexual health, with more individuals openly seeking solutions to enhance their sexual experience. This cultural shift has significantly expanded the consumer base for sexual enhancement supplements. As the global population ages, there is an increasing demand for products that address age-related sexual health issues such as erectile dysfunction and decreased libido. This demographic trend has prompted the development of supplements targeted at the elderly population.

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Global Sexual Enhancement Supplements Market: Key Data Points

Expanding penetration into emerging markets and diversifying distribution channels beyond traditional retailers provide significant growth opportunities. Direct-to-consumer models and partnerships with online retailers are becoming increasingly popular. Growing interest in holistic health and wellness is influencing consumer preferences for natural and organic ingredients in sexual enhancement supplements. Products positioned as natural or herbal are gaining traction due to their perceived safety and effectiveness. There are ample opportunities for innovation in the formulation and delivery methods of sexual enhancement supplements. Companies are investing in research to develop products that are more effective, safe and convenient for consumers. For example, in March 2023, TTK Healthcare, a company specializing in healthcare and consumer goods, launched its newest brand, MsChief. The brand offers a diverse range of products designed to enhance women’s sexual pleasure. The lineup includes pleasure enhancers, lubricants and stimulants, all tailored to the unique needs of women looking to enhance their sexual experience.

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The incorporation of cannabidiol (CBD) into sexual enhancement products is a notable trend driven by its potential therapeutic benefits on sexual function and relaxation. Herbal ingredients such as ginseng, maca, and terrestris remain popular due to their historical use in enhancing sexual health. Consumers are increasingly seeking personalized solutions tailored to their specific needs and preferences. This trend has led manufacturers to offer customizable formulation and dosage options. In conclusion, the sexual enhancement supplements market is poised for continued growth, driven by changing demographics, technological advancements, and shifting consumer preferences for sexual health and wellness. Innovations in product development and distribution channels, an evolving regulatory environment and cultural acceptance will shape the future trajectory of this dynamic market. As awareness grows and stigma fades, the market is likely to expand further, providing new opportunities for industry players and improved choices for consumers around the world.

Key takeaways from the report:

• The synthetic supplements segment in the sexual enhancement supplements market is expected to grow at a CAGR of 6.2%. Due to growing consumer demand for fast and reliable solutions to sexual health issues, synthetic supplements offer standardized doses and consistent results, appealing to consumers looking for effective, predictable results.

• Based on gender, the male segment dominates the sexual enhancement supplements market with a significant revenue share of 69.4%, owing to the high prevalence of sexual health concerns among men such as erectile dysfunction and performance anxiety. Additionally, cultural and societal norms often prioritize men’s sexual health, driving demand and market penetration for products targeted at male consumers.

• The tablets and capsules segment has become a significant segment in the sexual enhancement supplements market, holding a market share of 28.1%. This is due to their convenience, ease of consumption and perceived effectiveness. Consumers prefer these formats because they are discreet, portable and familiar, making them a popular choice among those looking for a quick solution to improve their sexual health.

• The online distribution channel segment in the sexual enhancement supplements market is expected to grow rapidly during the forecast period owing to its convenience, anonymity, and widespread accessibility.Consumers are increasingly preferring to shop online for privacy reasons and the ability to thoroughly research products before purchasing. E-commerce platforms also offer a wider range of products and competitive pricing, appealing to a wider demographic seeking discreet solutions to sexual health issues in the comfort of their own home.

• In 2023, Asia Pacific strengthened its position as the second largest region in the global sexual enhancement supplements market, owing to growing awareness and acceptance of sexual health products, increasing disposable income, and increasing urbanization.Changing cultural attitudes towards sexual health, increasing availability of products through online platforms, and targeted marketing strategies by manufacturers aiming to capture a larger consumer base in the region will further drive the market growth.

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Leading companies operating in the Sexual Enhancement Supplements market are:

• Advacare Pharma

• Ambic Ayurvedic India Pvt. Ltd.

• Atlantic Essential Products, Inc.

• Davar India Pvt. Ltd.

• Doc Johnson Enterprises

• GNC Holdings LLC

• Good Clean Love Co., Ltd.

• Herbalife International of America, Inc.

• Hitech Pharmaceuticals Inc.

• Himaraya Global Holdings Co., Ltd.

• Leading Edge Health Inc.

• Lovehoney Group, Inc.

• Vara Healthcare

• Vox Nutrition Inc.

• Walgreens Boots Alliance Inc.

• Other Industry Players

Global Sexual Enhancement Supplements Market

By Product Type

• Natural Supplements

• Synthetic supplements

Gender

By Form

• Tablets and capsules

• Powder

• liquid

• Topical products

• Chewables and Gummies

• others

By distribution channel

• online

  • Company website

  • E-commerce website

• off-line

By region

• North America (USA, Canada, Mexico, Rest of North America)

• Europe (France, UK, Spain, Germany, Italy, Nordic countries (Denmark, Finland, Iceland, Sweden, Norway), Benelux (Belgium, Netherlands, Luxembourg), Rest of Europe)

• Asia Pacific (China, Japan, India, New Zealand, Australia, South Korea, Southeast Asia (Indonesia, Thailand, Malaysia, Singapore, Rest of Southeast Asia), Rest of Asia Pacific)

• Middle East and Africa (Saudi Arabia, UAE, Egypt, Kuwait, South Africa, Rest of Middle East and Africa)

• Latin America (Brazil, Argentina, and other Latin American countries)

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