Strive and TurtleTree Team Up to Offer Immune Support Beverage and Protein Powder for Adults, Planned for Public Launch in Q1 2025
Sacramento, California and Singapore, June 26, 2024 /PRNewswire/ — Turtle TreeA pioneer in sustainable nutrition, today Make an effortStrive is a nutrition company focused on delivering sustainable protein-enhanced beverages that taste better, are more nutritious and are better for the planet. Strive currently offers FREEMILK, a true milk alternative with fermentation-derived protein, and plans to expand through its partnership with TurtleTree with additional products including an immune support beverage for adult nutrition and a ready-to-mix protein powder. Both products contain TurtleTree’s Lactoferrin (LF+), the world’s first non-animal lactoferrin.
TurtleTree and Strive Partnership
is more than 83% 70% of U.S. consumers drink functional beverages as part of their self-care routine, as well as the rise of health and wellness as a priority. More consumers People are looking for functionality in the foods they eat. The functional beverage sector is Market size of $200 billion With a CAGR of 7.49%, it has been identified a need for more choices available to the general public. Strive and TurtleTree are committed to providing products that provide the opportunity for adult populations to address some of their concerns and provide the functional ingredients they are looking for. By developing an immune support beverage containing TurtleTree’s LF+, Strive can offer consumers the unique benefits of lactoferrin to support gut health, iron regulation and immune support, ensuring they meet their recommended daily vitamin supplementation.
“At Turtle Tree, we are very excited about Strive’s ambitions and goals. We are pleased to see them continue to grow globally and target industries and demographic segments where we see further innovation in the market,” he said. Hayashi Houryu“We look forward to supporting Strive with lactoferrin so that we can continue to provide functional foods that support longevity to our target audience,” said Turtle Tree CEO, .
Strive’s immune support beverage with LF+ comes in an 8-ounce carton with 12-15 grams of fermentation-derived whey protein and 250 mg of fermentation-derived lactoferrin (LF+), plus 23 key vitamins and minerals to enhance the product for seniors.
“We developed these as the first adult nutrition products for consumers who are concerned about longevity and health. The health properties of bovine lactoferrin and colostrum are widespread and are becoming known to the general public,” he said. Dennis Cormier“Now we have animal-free lactoferrin with prebiotics that is made with precision fermentation, certified vegan, and cruelty-free,” said Strive CEO. Turtle Tree We have worked closely with the company over the years as it developed LF+, and they are the only company with a commercially available product that meets FDA Self-GRAS standards.”
The Turtle Tree is Certified Vegan From vegans actionand its securing First commercialization partnership Recognized by Fast Company Magazine Ideas that will change the world in 2024You can find out more about TurtleTree’s work and future roadmap here. https://www.turtletree.com
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About TurtleTree
Turtle Tree Turtle Tree is a biotechnology company creating a new generation of nutrition that’s better for the planet, animals, and people around the world. Leveraging cutting-edge precision fermentation technology, Turtle Tree creates sustainable, affordable, healthier ingredients with the added benefit of enhancing a variety of everyday foods, as well as plant-based foods. November 2023In 2013, the organization obtained its own GRAS certification for lactoferrin, which is not derived from animals, and also obtained vegan certification. February 2024For more information, see TurtleTree Website And follow them Instagram, twitterand LinkedIn.
About STRIVE
Focus on nutrition Strive is a sustainability-focused food and beverage company dedicated to bringing new protein products to market. Strive’s first product, FREEMILK, is revolutionizing the dairy alternative market by harnessing the power of precision fermented whey protein, a process that allows dairy products to be made without the need for animal involvement. This innovative approach ensures a product that not only rivals traditional dairy in taste and texture, but also promotes sustainability and animal welfare. It is currently available in 21 states in the United States. Dubai UAE, Strive FREEMILK is a “cow-free dairy product.” For more information, please visit Strive’s Website And follow them Instagramand LinkedIn.
contact: Sophia Spieler
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