Hong Kong, June 25, 2024 /PRNewswire/ — To celebrate International Olympic Day June 23sports federations and Olympic committees Hong Kong, China On that day, the SF&OC held a “2024 Olympic Day” running event in the West Kowloon Cultural District to promote mass participation in sports and spread the Olympic spirit. The event was structured around three pillars – inspiration, learning and experience – to encourage people from all walks of life to actively participate, learn Olympic values and experience new sports.
As a Worldwide Olympic Partner, Shiny Meadow provided strong support and actively participated in the event, sending a team to run alongside the Hong Kong athletes, distributing merchandise and setting up game booths to share the fun of sports with the public and athletes, as well as promoting the importance of natural nutrition from fresh milk.
Permanent Secretary for Culture, Sports and Tourism Joe Wong, SF&OC Chairman Timothy Fok and SF&OC officials officiated the 2024 Olympic Day ceremony together with official Olympic partners.
Pursuing excellence and embodying the Olympic spirit
Since its inception, Shiny Meadow has been relentlessly pursuing quality excellence. The brand collects high-quality milk sources (exceeding EU standards for microorganisms and somatic cells), works on high-quality pastures (selecting GAP certified Grade 1 farms), and promotes high-level quality control (360 comprehensive management standards from farm to shelf) to produce high-quality pure and fresh milk. The brand constantly challenges industry competition and continuously improves its products to provide discerning consumers with a premium milk experience, making them healthy and energetic every day.
No other ingredients are added throughout the production process, ensuring 100% pure freshness. This is not only the brand’s unwavering commitment to the quality of every drop of milk, but also its responsibility to the health of consumers. Raw milk is transported from farm to factory in just 2 hours, and the “1nm Micro Membrane Lock Technology” ensures that the milk’s original state is preserved, ensuring fresh natural nutrition and rich flavor. During transportation, milk is kept at 2-6°C to preserve its fresh taste and nutrition and meet local safety standards.
More nutritious than you can imagine
Through market research, the brand discovered that Hong Kong consumers have a strong desire for the nutritional value of fresh milk. The general public is keen on natural, additive-free and healthy eating habits, pays particular attention to the nutritional labelling of products and understands that fresh milk contains a wealth of natural nutrients, including high-quality protein, natural calcium, vitamins and minerals, which are easily absorbed by the body, aiding bone growth and maintaining physical strength.
The Shiny Meadow Classic version officially entered the Hong Kong market in 2010. March 2024launched the product in 720ml and 250ml. Each 100ml of 100% fresh milk contains 3.6g of natural milk protein and 120mg of natural calcium. The product quickly received praise and positive reviews and is now widely available across various retail networks. It is available in over 1,000 outlets, including Wellcome (including Market Place and ThreeSixty), ParknShop (including Taste and Fusion), AEON supermarkets, CR Vanguard, 7-Eleven and OK convenience stores.
The brand will launch Shiny Meadow 4.0 in late June, bringing to the market a fresh milk option with even higher natural nutritional value. It contains 4.0g of natural milk protein and 130mg of natural calcium per 100ml. This milk has a richer, smoother and slightly sweeter flavour and a thick, creamy texture. This provides fresh milk lovers with an unexpectedly enjoyable sensory experience while providing the body with abundant vitality.
Stay healthy every day with nutrition
