Pure Protein Introduces New Protein Powder Formula with Dietary Supplement Ideal for Those Using GLP-1 Medications for Weight Loss
new york, June 17, 2024 LONDON, Oct 23, 2020 /PRNewswire/ — Pure Protein, the top-selling protein bar brand in 1440 Foods’ sports and active nutrition portfolio, has announced the launch of its new all-in-one protein powder, available in stores and online starting today. Featuring the brand’s proprietary blend of whey protein, collagen, fiber and more, the all-in-one protein powder makes it easy for consumers to meet their daily nutritional needs in just one scoop.
As GLP-1 injectables and similar medications become more widespread across the country as a means of appetite suppression and weight loss, people taking these medications often cannot get enough essential nutrients through diet alone. Supplements are a viable solution, but can be complicated and costly, on top of the copays many pay monthly for GLP-1 injections. To address this consumer need, Pure Protein All-In-One Protein Powder offers an affordable, easy-to-use option packed with a satisfying 25g of protein, 10g of collagen, 6g of fiber, and 14 vitamins and minerals per serving.
“Typical supplement routines contain multiple products and can be extremely costly to maintain, and there are very few protein powders that are appetizing or provide the additional nutrients needed to meet recommended daily nutritional intakes,” said Joe Stanzione, PhD, RD, CSSD, R.D., Manager of Regulatory and Nutritional Sciences at 1440 Foods. “A recent consumer survey conducted in partnership with Harris Poll found that 85% of Americans would use an ‘all-in-one’ instead of or in addition to their current routine, so our newest Pure Protein formula delivers what consumers want and need to support their daily health and weight management goals.”
Add a Nutrition Expert Toby AmidorMS, RD, CDN, “With 80% of consumers using vitamins and supplements to stay healthy, the cost of everything they buy can be expensive. Not only is an all-in-one powder like Pure Protein cost-effective, but the 25 grams of protein and fiber help keep you fuller longer, minimizing snacking between meals or making unhealthy last-minute choices.”
Available in two delicious flavors, Creamy Vanilla and Rich Chocolate, this new powder is a convenient and affordable way to combat the nutritional deficiency side effects experienced by some people taking GLP-1 medications. With a proprietary blend of protein, vitamins and minerals, Pure Protein All-In-One Protein Powder supports immune, skin, joint and bone health, energy metabolism and digestive function. It also helps build and maintain lean muscle, which is important for those struggling with rapid weight loss.
“The dietary supplement market is united states of america “In an increasingly crowded and expensive world, users, especially those taking GLP-1 medications, are looking for simple, yet effective solutions to help them achieve their health and fitness goals.” Alex FishmanBrand Director, Pure Protein. “Pure Protein is proud to be a leader and trusted innovator in nutritious protein products, and to offer our customers new formulas that make complete nutrition easy.”
According to a GLP-1 study conducted by 1440 Foods in collaboration with Kantar, GLP-1 users are looking for tasty, nutritious products, with 60% selecting “high protein” as the attribute they most look for when purchasing food and beverages. Additionally, GLP-1 users expect retailers and brands to offer more variety in products to meet their new lifestyles and dietary requirements, making the new All In One Protein Powder the perfect high protein product to meet evolving consumer needs.
Pure Protein All-In-One Protein Powder is available to buy online. Amazon and Pure Protein as well as at Kroger stores nationwide and other select retailers.
About 1440 Foods
1440 Foods is a sports and active nutrition company with a mission to help people unlock their potential through a focused portfolio of affordable, delicious health and wellness brands, including Pure Protein® nutrition bars, Body Fortress® high-potency protein powders and MET-Rx® high-performance meal replacements. 1440 Foods brands are available online through Amazon and at a variety of grocery, pharmacy and convenience store chains nationwide, including Wal-Mart, Target, Kroger, Meijer, Walgreens, CVS and convenience store chains. For more information about 1440 Foods, please visit: From 1440Foods.com.
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