Nuro Foods is partnering with Olympians to promote premium pet nutrition through its “Fuel Incredible” campaign ahead of the Paris 2024 Olympic Summer Games. The integrated multimedia program tells the stories of eight world-class athletes and their relationships with their canine companions.
Last October, Nuro launched the “Fuel Incredible” campaign with gold medalist gymnast Simone Biles and her French bulldogs, Lilo and Rambo. The campaign aims to highlight the connection between athletes and their pets and illustrate that success isn’t measured solely in medals and titles, but in a shared journey of health and mutual support. However, the premise of the campaign is that all dogs and cats are amazing beings and all of their stories are worth telling.
Over the course of several years, Nuro The brand has caught the attention of athletes across the country. Nuro Investor Michael Phelps, professional linebacker Ryan Kerrigan, professional tennis player John Isner and 12-time gold medalist Natalie Coughlin.
In addition to Biles, Nuro’s Here are some Olympians and their pet partners:
- World Championship silver medalist heptathlete Anna Hall and her Labrador Emma
- Seven-time gold medal-winning swimmer Caleb Dressel with his English Labrador Jane and cat Remus
- Gold medalist swimmer Chase Callis and his bulldog, Floyd
- World champion track star Gabby Thomas and her pug Rico
- 16-time Paralympic gold medalist swimmer Jessica Long and her goldendoodle Goose
- Silver medalist and world champion swimmer Regan Smith with her cat, Lou
- American shot put legend and discus thrower Ryan Crowther with his black Labrador, Koda
“We believe that behind every great athlete is a support system, and our pets are an integral part of that, providing emotional support, companionship and unconditional love,” Michael Landa said. Nuro’s Founder and CEO. “Our pet food recipes are designed to help athletes chase their dreams while their pets get the premium nutrition they need to perform at their best.”
Running from June through September, the integrated communications program will include advertising across social, digital, broadcast, cable, retail and print, video and more.
