SoulCycle is hosting a Wellness Playground in the Hamptons.
Next weekend, June 21-23, SoulCycle will host its first-ever Wellness Weekend at its Bridgehampton location, The Barn, which is open Memorial Day through Labor Day. Riders will have the opportunity to try out a number of wellness products and treatments during the three-day event.
“Wellness is incredibly important to us as a company and as a brand,” said Namita Gupta, director of strategic partnerships. “Not only did we want to create an event that riders could look forward to for years to come, but we also wanted to create a weekend where riders could receive premium treatments, making it a one-stop wellness weekend shop.”
Riders have a lot to look forward to: recovery equipment such as Normatec boots and zero gravity chairs from Hyperice, infusions and vitamin B12 injections from Dr. Hamptons, exfoliating and hydrating aquafacials from Ject, non-alcoholic beer from Athletic Brewing Company, and even a “bang bar” hosted by Allyoos where riders can freshen up their hair after their workout. Longevity facility Fountain Life is also a sponsor of the weekend, and will be giving away one-year subscriptions to three lucky winners.
SoulCycle studio at The Barn in Bridgehampton.
Provided by: SoulCycle
While this is the property’s first wellness weekend, The Barn has previously partnered with like-minded wellness brands, including Sakara Life and Lululemon, on studio activations.
With five to six classes per day and 80 bikes available for each class, the SoulCycle team is expecting a good turnout over the weekend.
“The Barn is the place to visit on a Saturday morning in the Hamptons,” said Doug Leonard, vice president of partnerships and strategic initiatives. “Classes regularly have wait lists, so we’re excited to be able to offer this on the studio’s busiest days, Fridays and Saturdays. [and] on a Sunday during the Eastern high season.”
As for whether it will become an annual event or expand to other markets, the team says that’s a possibility. “We would love to make it an annual event in the Hamptons,” Gupta said. “If we were to replicate a similar event in other markets, we would prepare treatments that are appropriate for that market. [ones] “Our markets are very different, so we need something that speaks to the audience in each market.”
