A popular wellness company has suddenly announced it is closing, leaving customers in shock.
Care/of is a customizable vitamin company that curates packs based on the customer’s needs.
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Care/of released a statement on its Instagram account on Friday announcing that it was ceasing operations.
“We feel fortunate to have had the opportunity to help people live healthier lives. It has been fun and rewarding. Unfortunately, we no longer have the funding to operate as we have in the past,” the statement read.
Care/of further stated that as of June 17th, all subscriptions will be canceled and no new orders will be accepted.
“We are sad to share this news today, but hope to provide you all with more clarity soon. Thank you for all your support so far,” the company continued in the caption.
Read more store closure news
Care/of customers expressed their disappointment in the comments section.
“Please please do something! I’m so sad!” one fan pleaded.
Another said, “This is the most effective vitamins I have taken in 42 years. I have seen a visible change from the first pack. I hope this issue is resolved so I can continue taking these high quality supplements in the future.”
“Oh my goodness!! Hope you’re all back to normal soon. Your personalised packs help me remember to take my vitamins,” a third added.
Learn more about care
Care/of not only sells vitamins and supplements, but has also created customizable packs that customers can subscribe to monthly.
Customers could take a personalized quiz that asked questions such as their age, the vitamins they had taken in the past, the powders they had taken, their price range, whether they were interested in pre-/post-natal health, and their health goals.
Care/of used that information to create tailored plans for its customers.
Subscribers can also use the Care/of app to develop healthy habits and track goals.
According to the company’s website, more than 1,200 studies were referenced in product development, and 98% of customers said that their vitamins and supplements worked for them.
Nearly 95% of customers said they take their vitamins more consistently than other brands, and 97% of customers have adopted healthier habits using the app.
Care/of sold individual vitamin bottles containing products such as Metabolism Boost for $45, Omega-3 fish oil for $28 and a women’s multivitamin for $25.
Customers can purchase the product in a one-time purchase or subscribe to monthly refills to receive discounts.
Akash Shah and Craig Elbert founded the company.
Full Statement of Care/of
Care/of announced on June 14 that it did not have the funding to continue operating. The statement read:
“Firstly, I would like to thank everyone for their support over the years.
“I feel fortunate to have had the opportunity to help people live healthier lives. It’s been fun and rewarding work.”
“Unfortunately, we no longer have the funds to operate the business as we did before.
“This means that as of June 17th all subscriptions will be cancelled and we will no longer be accepting new orders.
“We are actively evaluating options regarding the brand but nothing definitive has been finalized at this time. We hope to be in a position to share more information soon.”
Store closures continue
Care/of isn’t the only company to have closed recently.
Iconic retail chain Bob’s Stores is experiencing a major closure boom, closing 10 stores across the Northeast.
Two stores will be closing in Connecticut, three in New Jersey, two in Massachusetts and one in Maine.
The company released a statement that read in part, “We are actively working to relocate as many employees as possible from the affected locations to nearby Bob’s and Eastern Mountain Sports stores.”
As a result of the closures, affected stores have implemented significant discounts of up to half price.
The phenomenon has even affected party supply stores, with Litten’s Party Value in Minneapolis, Minnesota, recently announcing it was closing its doors.
“It is with great sadness that we announce the closure of our iconic Minneapolis staple party and catering warehouse,” the store said on its website.
“I was looking to the future and thinking, ‘If I can just survive one more graduation season, then when I get through that, I’ll start having a closing-out sale,'” store owner Ned Littin told the Star Tribune.
He added that he expected the Liting Party to be shut down by the end of July.
The Sun has contacted Care/of for comment.
