Digital personalized nutrition market expected to register exponential CAGR by 2031 – Exclusive report by InsightAce Analytic Pvt. Ltd.
InsightAce Analytic Pvt. Ltd. has announced the release of a market assessment report on “Global Digital Personalized Nutrition Market – (By Purchase Model (Subscription, One-Time Purchase), By End User (Direct to Consumer, Wellness & Fitness Centers, Hospitals & Clinics, Institutions), By Application (General Health & Fitness, Disease-Based, Sports Nutrition)), Trends, Industry Competitive Analysis, Revenue and Forecast to 2031.”
According to the latest research by InsightAce Analytic, the global digital personalized nutrition market is valued at USD 579.5 million in 2023 and is expected to reach USD 1,932.79 million by 2031, growing at a CAGR of 16.5% during the forecast period 2024-2031.
Digital personalized nutrition market: A technology-driven boom for customized health
The digital personalized nutrition market is on the cusp of significant expansion, driven by a powerful combination of technological advancements and growing consumer demand for customized meal plans.
Enabling personalized nutrition through technology
Technological innovations are revolutionizing the field of nutrition by enabling a more personalized approach. Cutting-edge diagnostic methods such as microbiome analysis, DNA sequencing and biomarker analysis are enabling a deeper understanding of an individual’s unique health profile. Additionally, the emergence of wearable health monitors, smart wristbands and patches allows for continuous data collection on factors such as activity levels and sleep patterns.
Consumer power drives demand
These advancements, along with the proliferation of new digital technologies, have given consumers greater access to personalized nutrition information. Individuals can now gain a more comprehensive understanding of their specific needs, including allergies, intolerances and metabolic conditions. This growing awareness is fueling a strong demand for customized meal plans conveniently delivered through digital platforms.
Market Growth: Focus on Health and Wellness
Several key trends are driving the digital personalized nutrition market further.
• Chronic health conditions: With the rise in chronic diseases, diet plays a key role in prevention and management, increasing the demand for personalized dietary strategies.
• Focus on preventive care: Consumers are increasingly placing a premium on preventive care and are willing to invest in products and services that improve their health. This trend is fueling growth in the fitness and wellness industry and creating the perfect environment for the adoption of digital, personalized nutrition solutions.
In conclusion, the digital personalized nutrition market is expected to witness significant growth due to a confluence of various factors such as technological advancements that provide deeper insights into personal health, growing consumer awareness of their nutritional needs, and increasing emphasis on preventive healthcare. This confluence is expected to fuel the expansion of the market and change the way people approach their health and wellness.
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List of Key Players in the Digital Personalized Nutrition Market:
• Lifesum
• Hood visor
• Nutrium
• 23ANDME
• Viome
• Noom
• Atlas Biomed
• Nutrigenomics
• Day 2
• Circle DNA
• Ancestors
• Segtera
• Persona
• Biogenic
• Bayes
• Route Inn
• HealthFime
• Caligenix
• Genoparate
• Habitual eating
• Personalization
• Level
• Karina Health
• Silka
• Other market participants
Market Trends:
driver-
The growing popularity of digital personalized nutrition and technological advancements are key factors expected to be driven by digital health programs with increasing participation of the general public in emerging countries due to factors such as the prevalence of mobile devices. As people have more disposable income, they are able to upgrade their mobile devices to smartphones, which will drive the growth of the digital personalized nutrition industry. The digital personalized nutrition industry is driven by the increasing number of smartphone owners who can easily access these services.
assignment:
Rapidly changing technology and concerns regarding data privacy are predicted to be the challenges that slow down the market growth. Due to the sensitivity of data and the care providers handling it, the digital customized nutrition industry faces serious threats to data security and privacy, including possible intrusions and security breaches on the platform.
This may ultimately compromise the safety and effectiveness of the services offered.These platforms include connected medical devices, smartphones, tablets, and remote monitoring systems.The growing number of internet-connected wearable medical devices raises concerns about possible unauthorized access to sensitive patient information, which could slow market growth over the coming years.
Regional trends:
The North American digital personalized nutrition market is expected to register a significant market share in terms of revenue. It is projected to grow at a high CAGR in the near future, owing to the rise in health and wellness awareness and the prevalence of nutritional products and services. The usage of digital personalized nutrition systems by consumers and health and fitness providers is expected to drive consumer adoption.
The expectation of improved health and cutting-edge technologies are expected to drive the growth of the digital personalized nutrition market in this region. Moreover, Europe accounts for a major share of the digital personalized nutrition market due to changing eating habits and lifestyles, and increasing knowledge about the need for a balanced diet, thus increasing the need for digital personalized nutrition programs in the region.
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Recent developments:
• In November 2023, Viome Life Sciences recently acquired Naring Health, a digital health and wellness company that provides personalized clinical and molecular data to enable informed decision-making. Viome also acquired DiscernDX, a company that provides comprehensive early disease detection, health monitoring and personalized care for individuals. It also acquired Foodome, a company that analyzes all bioactive compounds in food and uses network science to explore the relationship between diet, genetic pathways and disease. These acquisitions were made under the Naring Health umbrella.
Digital personalized nutrition market segmentation
By purchase model –
• subscription
• One-time purchase
By end user
• Direct to consumer
• Wellness & Fitness Centre
• Hospitals and Clinics
• institution
By Application –
• General health and fitness
• Disease-based
• Sports Nutrition
By region –
North America-
• America
• Canada
• Mexico
Europe-
• Germany
• England
• France
• Italy
• Spain
• Other Europe
Asia Pacific –
• China
• Japan
• India
• South Korea
• Southeast Asia
• Rest of Asia Pacific
latin america-
• Brazil
• Argentina
• Other Latin American countries
Middle East and Africa
• GCC countries
• South Africa
• Rest of the Middle East and Africa
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