The annual awards program recognizes outstanding companies, services and products in the packaged goods industry.
LOS ANGELES, June 11, 2024 (GLOBE NEWSWIRE) — In 2024 Mindful Awards The 2019 Global Awards, an independent recognition platform showcasing conscious companies and products that are making waves in the ever-expanding world of consumer goods, today announced Novaa scientifically backed and clinically tested women’s wellness brand, won “Mushroom Powder Product of the Year” for its wellness drink, Breakthrough.
NOVA’s NSF-certified sports drink mix product, Breakthrough, utilizes a blend of six organic, full-spectrum adaptogenic mushrooms (Cordyceps, Cornus monadelpha, Reishi, Goldenshrimp, Shiitake, and King Trumpet) grown in the U.S. Breakthrough’s proprietary blend improves overall human performance, addressing physical endurance, cognitive function, stress resistance, and gut and immune health.
Fruit Punch flavor sticks can be added to any drink and contain 2 grams of PeakO2.®NOVA’s exclusive certified organic mushroom blend is clinically proven to increase endurance, increase peak power and speed recovery times. This multi-species blend also provides compound diversity including beta-glucans and is high in prebiotic fiber content for healthy microbial balance and diversity.
Breakthrough also contains 25mg of THC-free CBD with DehydraTECH™ technology for increased absorption and bioavailability. CBD optimizes and balances the central nervous system and peripheral tissues. Other ingredients include Rodiolife.® Rhodiola is a clinically tested adaptogenic compound that reduces inflammation, increases stress resistance and supports mood, and D-ribose is a natural sugar with an innate talent for generating energy.
Breakthrough is meticulously manufactured in multiple certified facilities using clinically backed ingredients and technology. In clinical trials, mushroom compounds have been shown to increase workout times, power output, and athletic performance. Additionally, the synergistic effects of six mushroom species improve gut balance and microbial diversity. These diverse beta-glucans and phenols contribute to a stronger immune system and a range of antioxidants that fight oxidative stress.
“From the gym to the office, Breakthrough delivers improved performance, clarity, mood, focus and energy. Consumers looking for trusted mushroom-based supplements are looking for products free of harmful contaminants and workout bans. Coffee, stimulants and jittery pre-workout drinks are no longer enough,” said Travis Grant, Managing Director of Mindful Awards. “NOVA is challenging industry conventions by focusing on women’s unique health journeys, integrating clinical research, innovative technology, quality and most importantly, what it means to be a woman. Breakthrough blends cutting-edge science and sustainable practices with holistic wellness to spark a revolution for women in one fell swoop.”
The Mindful Awards program’s mission is to recognize conscious CPG companies and products that provide transparency to consumers, pay workers a fair wage, ensure sustainable business practices, use recycled or recyclable materials, and create healthier products using natural or organic ingredients. This year’s program received thousands of nominations from companies around the world. All nominations are evaluated by an independent panel of experts from the consumer goods industry.
“We are proud to be a woman-owned business that is passionate about empowering women and revolutionizing women’s health through innovation in our products and brand philosophy. This Mindful Award win for ‘Mushroom Powder Product of the Year’ is a testament to our dedication to pioneering change in the health industry,” said Katherine Robinson, CEO and Founder of NOVA. “With this breakthrough, NOVA continues to elevate our consumers’ tangible benefits of increased stamina, reduced fatigue, improved mental focus and stress management – an essential weapon for the modern woman who pushes her limits.”
About the Mindful Awards
The Mindful Awards are dedicated to honoring mindfulness companies in the consumer goods industry that are laying the foundation for our future. The Mindful Awards are committed to providing a platform to publicly recognize achievements in the food, beverage, snack, supplement, household and personal care sectors. Our mission is to raise awareness about the benefits of mindfulness and its impact on society at large. We believe that through mindfulness, we can create a more compassionate and sustainable world. For more information, please visit MindfulAwards.com.
About NOVA
NOVA has emerged as a pioneer in the field of women’s holistic health.
As an innovative company, NOVA not only creates scientifically backed products, but experiences that deeply resonate with the essence of femininity for every woman. NOVA is a company that truly celebrates women as they are. Championing all elements of a woman’s life, NOVA provides women with innovative wellness products and a community to design and realize their unique purpose. At the core of NOVA’s ethos is a commitment to excellence, innovation and challenging the status quo, positioning the company at the forefront of the health revolution.
NOVA’s products are meticulously designed to cater to the multifaceted needs of a diverse range of women, each blending empowerment, science and integrity. NOVA is committed to breaking down barriers and aims to redefine and create new standards that truly represent women’s experiences, perseverance, achievements and transformation – because women are as diverse and multifaceted as the universe.
Media Contact:
Travis Grant
Mindful Awards
travis@mindfulawards.com
949.667.4475
