Photo credit Josiah Copp
With a background in retail and a passion for wellness, Christy Ulrich always dreamed of starting a business in Fargo, and when the opportunity arose to open a Jacuzzi dealership in Fargo, Christy felt her time had finally come, and Jacuzzi Fargo opened in 2023. I sat down with Christy and her team to learn more about the products, services, and expertise they bring to the “New Frontier of Wellness.”
For Christy, who has years of experience in the hot tub/pool industry, opening a jacuzzi in Fargo was an easy decision. [for opening a Jacuzzi in Fargo] “It’s just that we believe strongly in their mission,” she said. “It’s a really great product and we’re excited to share the health opportunity with the people in our community.”
Best New Dealer of 2023
Jacuzzi Fargo Named Best New Dealer of 2023 Out of 1,300 Jacuzzi Stores
Free Water Testing
Did you know that you can have your hot tub water tested regularly at our Jacuzzi Showroom for free? We recommend testing your water regularly
Jacuzzi hot tubs in Fargo contribute to better health in the local community
With the continued growth and expansion of the Fargo-Moorhead region and increased investment in living spaces, Christy saw an opportunity to become a local resource for wellness in people’s everyday lives. She sees a lifestyle trend: no longer do people need to travel to take a vacation, they can take a vacation right in their own backyard.
But it’s more than just a store with great products. Christy and her team strive to provide their customers with a unique and enriching experience. Jacuzzi Fargo has in-house Jacuzzi certified technicians who specialize in Jacuzzi products, providing more knowledge, expertise and value to their customers. Jacuzzi Fargo wants to convey that when you walk into Jacuzzi Fargo, you are in good hands. “When a customer walks into our showroom, they’re not just a number to us,” says Christy. “We strive to create a great shopping experience for our customers and provide a relaxing atmosphere.”
Product Offerings
J-200 Series
If you’re new to hot tubs, this is the product for you. With an all-new 2023 design, the J-200 Series is the perfect introduction to Jacuzzi products. Available in sizes ranging from 2-3 people to 5-7 people.
J-300 Series
Looking to take your hot tub to the next level? The J-300 Series features a captain’s seat hydro massage pillow and Power Pro Jets, a patented design by Jacuzzi. Jacuzzi’s Aqualibrium® Formula combines both air and water behind the jets to provide a more gentle massage, a key element of the company’s hydrotherapy lineup.
J-400 Series
The J-400 Series takes relaxation to a new level with patented infrared and red light therapy, optional lounge seating and a wide flow waterfall for extra hydrotherapy on stress areas like the neck and shoulders.
J-LX Series
Designed to blend stylishly with your outdoor living space, the J-LX Series has a sleek design and all the features the J-400 Series offers, including infrared and red light therapy.
Meet our team

Christy Ulrich

Chuck Ulrich

Wyatt Ulrich

Eric Hager

Sidney Ulrich

David Keller
How does infrared and red light therapy work?
The combined action of hydromassage, red light, near infrared, mid infrared and far infrared light provides additional relief to the superficial tissues and cells, the dermis layer of the skin and the deeper tissues, achieving a higher level of wellbeing.
sauna

Staying true to its philosophy of “breaking new ground in wellness,” Jacuzzi Fargo also offers saunas packed with new technology to bring even more effective benefits to users: The Jacuzzi Infrared Sauna is designed with full-spectrum (near, mid, far) front IR heaters and red light therapy.
massage chair
The newest addition to Jacuzzi’s product lineup, the massage chair, takes massage and relaxation to a whole new level. With 2D or 3D massage options, users can take advantage of Jacuzzi’s ShapeSense, SoleRefresh and FlexRelief technologies, which mold to the shape of the body to create a massage experience that’s unique to the user, targeting areas such as the spine, feet and back heating technology.
Industry Leading Filtration Systems
Jacuzzi hot tub filters feature an industry-leading filtration system with a multi-stage purification process that uses oxygen and ultraviolet light bulbs.
Long-term support even after purchase

Customers can rest easy knowing they won’t be left behind after purchasing their hot tub. Wyatt and Dave, certified technicians at Jacuzzi Fargo, will walk customers through best practices, basic care, and all the basics needed for their new hot tub. If any concerns or service needs arise in the future, customers can contact their local Jacuzzi certified technicians who will address any issues quickly and help get customers enjoying their hot tub again.
Every hot tub purchase comes with a hot tub cover, cover lift, step, starter package of chemicals and a quick start guide.
Pro Tip
“One easy way to keep your water clean is to use a ScumRay in your bathtub. It’s a flotation device that picks up body oils and residue.” – Christy Ulrich

SmartTub — A new era in hot tub care

The tie-in between all of our Jacuzzi hot tub products is the Jacuzzi SmartTub App. The app allows you to remotely monitor and control your Jacuzzi, enhancing your hot tub or swim spa experience wherever you are. Key features and benefits of the SmartTub system include:
1. Remote Control
You can adjust settings like temperature, jet flow, and lighting directly from your smart device, and this functionality even extends to scheduling heating and filtration, conveniently ensuring your hot tub is ready whenever you need it.
2. Energy Management
Smart Heat Mode learns your usage patterns to optimise your heating schedule, helping you save up to 25% on standby heating costs, while real-time energy usage can be monitored to help you manage costs effectively.
3. System Alerts
The app detects issues like power outages, freezing, and overheating, and alerts you and Jacuzzi Fargo if your hot tub needs attention.
4. Integration with smart home devices
The SmartTub connects with other smart devices in your home, including Amazon Alexa, Google Assistant and Siri, to enable voice-controlled adjustments and operation.
5. Vacation Mode
Even when you’re away from home, SmartTub’s Vacation Mode keeps your hot tub at a lower temperature while still providing the filtration you need, so it’s ready to use when you get home without wasting energy.
Pro Tip: Hot Tub Placement
Jacuzzi hot tubs must be installed on a level concrete or wooden base at least 6 feet away from any power source, if you don’t have a base Jacuzzi will build one for you.
Start making your hot tub dreams come true!

Jacuzzi Hot Tub Off Argo.com
701-552-1078
5050 Timber Parkway S,
Ste 100, Fargo


