by Sharelle Burt
June 7, 2024
Another fun way to get to your bag!
Neon Money Club’s new financial literacy game is an innovative way to teach players the fundamentals of finance.
“Get The Bag” tests players’ financial knowledge in a fun and engaging way. Building on the success of Google’s viral “No Internet Game,” this interactive experience features a resource center focused on financial wellness. Players join Freddy, the animated polar bear, as he navigates financial obstacles like bad credit, payday loans and day trading. Through multiple-choice quizzes, Freddy transforms from financially illiterate to savvy and resourceful, helping players improve their financial literacy.
Described as “revolutionary” by Neon Money Club co-founder and CEO Luke Bailey, the game offers educational value and knowledge to help people stay confident in managing their money in today’s volatile economy. “Neon Money Club isn’t just promoting financial literacy, it’s revolutionizing it,” Bailey said in a press release. Black Enterprise.
“From raising awareness of credit scores with our Score dating app, to connecting financial stress to overall health with Cream Wellness Studio, and now incorporating financial fundamentals into video games like ‘Get The Bag,’ we continue our mission to make financial wellness mainstream. To achieve this, we need to make literacy and good habits culturally relevant.”
The source of inspiration is the late fashion designer and entrepreneur Virgil Abloh, who founded the FREE-GAME center targeting young designer talent. Get The Bag offers additional support, including online courses and tools to maintain financial wellbeing.
Neon’s team is no stranger to developing finance-focused viral games: In early 2024, it launched a Valentine’s Day-themed, credit-focused dating app called “Score,” which Bailey said “aims to elevate the discussion around financial wellness that has been stagnant for decades.”
The group’s mission is to spread financial wellness beyond traditional methods. The new game pushes boundaries within the realm of financial education, bringing it to the forefront to engage players. “Financial education can often feel like a chore, but we know it doesn’t have to be,” said Jackie Liao, CPO at Neon.
“At a time when financial anxiety has never been higher, especially among younger generations, it’s crucial to provide free and engaging resources. We want ‘Get The Bag’ to be more than just a game — it’s a tool to empower people to take control of their finances, reduce stress, and build a brighter financial future with confidence.”
Related content: HBCU Alumni Develop Digital Financial Card Game for Black Youth to Eliminate Racial Wealth Gap
