The company’s co-founder Fran Power said the adoption rate of hemp-based products in the country has seen “significant growth” in recent years.
“As more Australians look for natural, plant-based and non-toxic alternatives, hemp-based products are an essential part of the wellness movement, offering multi-faceted benefits that resonate with health-conscious consumers.”
“Hemp seeds and oil are packed with essential nutrients that support overall health. In particular, the moisturizing properties of hemp seed oil are ideal for skin care needs for healthy, glowing skin. CBD-infused hemp products have the potential to reduce stress, meeting the growing demand for a relaxation aid in wellness routines.” Power said Cosmetic Design-Asia.
Additionally, the anti-inflammatory properties of CBD make hemp products popular among active people, especially for pain management.
“The benefits of hemp products have a holistic impact on physical, mental and emotional health, leading to greater acceptance and demand.”
Another growth driver Power cited was the legalization of cannabis edibles in Australia in 2017, which marked a major turning point.
This regulatory change is said to open up new markets and make hemp-based products more accessible to consumers.
At the same time, the types of hemp-based products available have expanded significantly, from skin care to personal care to clothing. This diversification meets different consumer needs and preferences, contributing to its widespread adoption.
With growing environmental awareness, consumers are increasingly favoring sustainable products, and hemp, known as a crop with a low environmental impact, is appealing to this demographic.
“Word of mouth and positive reviews from early adopters have played a key role in influencing new consumers. As more people share their positive experiences with cannabis products, it inspires others to try them.”Power has been added.
Awareness-raising efforts
Whilst consumers are becoming increasingly knowledgeable about the health benefits and sustainability of hemp-based products, Hemp.Co Australia recognised that there was still a lack of awareness about what hemp is and its benefits in skincare and generally.
“Many consumers confuse hemp with marijuana or are simply unaware of hemp’s powerful skin-nourishing properties. By providing clear, accurate information, we aim to dispel misconceptions and highlight the unique benefits of hemp-based skin care products.”
As part of its efforts to raise public awareness, the company is undertaking various initiatives including content creation, influencer partnerships and workshops.
“We regularly publish blogs, articles and social media posts explaining the benefits of hemp for skin health, including its moisturizing and anti-inflammatory properties. Additionally, we partner with skin care influencers and experts to spread the word and share their positive experiences with our products.
“To provide first-hand information and answer consumer questions, we host educational workshops and also participate in skin care and wellness events.”
Preparing for expansion
Hemp Co Australia’s products are primarily sold through online platforms and offer worldwide delivery.
The avocado and hemp clay mask was once a best-seller, but now the calming cream is taking the lead.
“The mask gained popularity due to its ability to deeply cleanse, heal and revitalise the skin to reveal glowing skin. Calming cream’s popularity is attributed to its effectiveness in soothing and managing eczema symptoms. Its gentle formula relieves itching and irritation, making it a go-to solution for those with sensitive skin.”
“Both products are formulated with natural, high-quality ingredients that will appeal to consumers looking for safe, effective skin care products. Positive testimonials and word-of-mouth recommendations played a key role in boosting their popularity.” Mr Power said.
Going forward, the company plans to explore opportunities to enter new Asian markets through strategic partnerships with wholesale companies.
“We look forward to working with like-minded partners to strengthen our distribution network, increase brand awareness and drive mutual growth.”
Beyond skincare, Hemp Co Australia continues to invest in innovation and research to explore new uses and benefits of hemp across a range of categories.
“We see the potential to develop hemp-based products in a variety of areas, including food, pharmaceuticals and bedding, and diversifying our product line is definitely on the horizon.
“In line with the growing demand for environmentally friendly products, We also prioritize sustainable practices, such as environmentally friendly production methods and packaging.”
