Gothenburg, Sweden – Amid the ongoing furor over the nutritional value of ultra-processed foods, global health and wellness brand Zinzino has announced the launch of Multify, a sugar-free, tutti-frutti flavoured multi-immunity supplement that makes healthy habits fun and functional for both kids and parents.
Filling the Nutrition Gap
It’s no secret that the modern diet is filled with foods that are high in calories, saturated fat, sugar and salt, and lacking in essential nutrients. A narrative review by the National Library of Medicine highlighted that up to 50% of store-bought foods are classified as ultra-processed, often marketed as health foods, such as fruit juices, granola bars and smoothies. In response to this alarming trend, Zingino has launched Multifi, a chewable multivitamin for children that provides 16 essential nutrients, helping to develop healthy habits and relieving parents of battles at the breakfast and dinner tables.
Solving the Likes and Dislikes Puzzle
For most parents, battling the issue of time to prepare healthy meals is all too familiar. When life gets too busy, choosing quick, pre-cooked meals is sometimes a necessary remedy. Additionally, mealtimes often become a negotiation point, as children are naturally wary of unfamiliar smells and tastes. Multify is primarily designed for children between the ages of 4 and 11, recognizing that it is often the little ones who are picky eaters, and that their particular food choices put them at risk of not getting enough nutrients from their food. However, this supplement is intended for the whole family and comes with dosage recommendations on how to meet their daily requirements up to the age of 18.
Right Size, Right Nutrients
The market is filled with children’s multivitamins that can be difficult to swallow due to their large size, but children need far fewer vitamins and minerals than adults, so there’s absolutely no need for them to take the same doses as adults. Multify’s sugar-free, button-shaped tablets are chewy and designed for safe and easy administration, highlighting a carefully engineered blend of 16 vitamins and minerals, beta-glucan and choline to support a healthy immune system, overall health and growth in children. With its innovative formulation of choline, formerly known as vitamin B4, Multify is a pioneer in children’s supplementation.
A place where taste and function come together
The famous Tutti Frutti flavored chewable tackles a dietary dilemma head on: helping kids actually enjoy getting their daily nutrition. Created to entice with a candy-like balance of sweet and sour flavors, Multify is the brainchild of Zinzino Product Development Manager Ida Marie Pedersen. Pedersen is also a parent who knows firsthand the struggle of ensuring a child’s nutritional intake. Her product team meticulously crafted a tasty, functional solution that sidesteps the battle and confronts the problem of picky kids. Multify is more than just a multivitamin; it’s an effort to cultivate the next generation of healthier adults.
“We need to instill good healthy habits in children and their families early in life,” asserts Pedersen. “Multi-Fi is not just a supplement that kids love. It fills a gap in the modern diet. It is a parenting aid to help children meet their key nutrient needs. It is relentlessly researched, carefully crafted and specially formulated to help kids like my daughter thrive and grow into happy, healthy adults.”
The latest addition to Zinzino’s expanding portfolio of scientifically proven nutritional supplements and personalized at-home health tests, Multify is available to order now, encouraging parents and guardians to take an active role in their children’s nutritional health efforts. To learn more about this innovative product and Zinzino’s groundbreaking test-based nutrition strategy, visit zinzino.com.
contact address:
For further inquiries, please contact us at the details below.
Dag Bergheim Pettersen, CEO of Zinzino
+47 (0) 932 25 700, dag@zinzino.com
Gabriel Helmer, CMO
+46 (0)72 215 8581, gabriele.helmer@zinzino.com
Photos for publication are available free of charge at:
marketing@zinzino.com
