VIENNA — BioCraft Pet Nutrition, a producer of cultured meat ingredients for pet food, announced it has achieved price parity with premium traditional meat. The company said that after rethinking its manufacturing process to develop cultured meat, BioCraft’s ingredients now sell for $2.00 to $2.50 per pound, making them more competitive with premium traditional meat ingredients used in pet food formulations.
Cultured meat products like BioCraft’s are developed by culturing animal cells in vessels similar to those used for brewing and yogurt production. According to BioCraft, this process offers a variety of benefits, including customizing the meat’s nutritional profile, producing it in sterile conditions, and eliminating harm to animals. Additionally, cultured meat offers numerous sustainability advantages over traditional meat: cultured meat uses less land and water, and produces fewer emissions.
Increasing consumer demand for pet food has forced the industry to introduce more products, but it also faces major supply chain issues, especially when it comes to protein. According to BioCraft, tight meat supply chains have caused pet food companies major supply and cost challenges. To alleviate the situation, many in the industry are turning to alternative protein ingredients, from plant-based options to insects and cultured meat. Alternative proteins are also gaining traction with pet owners due to their environmental, animal welfare and nutritional benefits.
While there is a demand and need for cultured meat, the price is what keeps many away. According to BioCraft, the biggest barrier to commercially using cultured meat in pet food products is the price, which is several times higher than traditional meat, making it an unsustainable situation for pet food companies. BioCraft has been addressing this very challenge through the development of its cultured meat ingredients.
To achieve a price point on par with premium meats while still providing a nutritional profile, the company has gone rigorous in its production process. In the production of cultured meat, the nutrient-rich growth medium in which the cells are cultured is often discarded. BioCraft utilizes this medium to provide a nutritious portion of the final product, closer to the nutrients found in traditional animal-based meat. In addition to the nutritional benefits, this approach allows BioCraft to lower the price because none of the nutrients are wasted.
“We believe this is a landmark moment for cultured meat for pet food,” said Shannon Falconer, founder and CEO of BioCraft. “The only things holding back the adoption of cultured meat for the pet food industry were price parity and nutritional value for pets, and BioCraft has now achieved both.”
With this development, BioKraft hopes to have pet food containing its cultured meat ingredients on retail shelves in early 2026.
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