Maybelline, Amazon’s best-selling anti-aging concealer, is on sale for $9

We’re always on the lookout for a good concealer to use on our under-eye area, so when we heard from a few friends about this Maybelline gem that’s the No. 1 bestseller in its category on Amazon, we were intrigued. After all, it’s the brand we turn to for affordable, reliable mascaras like their Volume Express Colossal Washable Mascara. Retailing for just $9, Maybelline Instant Age Rewind Concealer is an instant addition to our arsenal. It camouflages everything from dark circles to blemishes. and It’s made to make you look younger. Yes please.

Amazon

If you want to really lighten dark circles under your eyes, choose a shade lighter than your skin tone.

$9 on Amazon

Why is this a good deal? 💰

Find a highly sought-after concealer that works for under $10? Most acclaimed concealers tend to be on the higher end of the price range. Not only is this concealer marked down from $11 to $9, but it also doubles as a multi-purpose makeup product. It’s more than just a concealer. Apply a shade like Brightening 160 to the high points of your face for a lifted effect. Use a darker shade under your cheekbones and at your temples for a classic contour.

Why do we need this?🤔

Available in 23 different shades, including two specially formulated to correct and neutralize uneven skin tone, this liquid concealer is lightweight yet highly pigmented. It can be used to cover everything from dark circles under the eyes to sudden pimples on the nose and brighten the inner corners of the eyes. And it doesn’t look chalky; instead, it has a subtle shimmer that gives it a medium to full coverage glow.

Aptly named ‘Age Rewind’, this vegan formula contains a powerful combination of goji berries and haloxyl to brighten dark circles. The formula itself is very thin, making it super easy to blend and layer over any areas you want to hide. You can also use the concealer as a foundation.

It would be remiss of me not to mention the iconic applicator. Instead of a doe-foot applicator, brush, sponge, or fingers, Maybelline’s concealer has a sponge on top (like a mini Beauty Blender). With a few clicks, the concealer rises to the top of the sponge. This allows for a smooth, seamless application of product without smudging your other makeup tools. It’s also fun that the concealer looks like a little microphone.

Reviewer comments 💬

Needless to say, shoppers of all ages are going crazy for this Maybelline concealer — in fact, over 145,000 people have given the product a five-star rating.

Pros👍

“If you’re like me, you’ve tried 20-30 different concealers and never been satisfied. This really lives up to the reviews,” said one five-star reviewer. “Ever since I had skin cancer removed, my nose has been bright red like Rudolph. It’s magical. Complete coverage of vibrant red. Even green makeup can’t erase the red.”

“I’m older (over 50), have very fair skin and moderate dark circles and wrinkles under my eyes,” wrote another fan. “I can’t use thick concealers anymore because they sink into the lines. This concealer goes on so smoothly and works so well at covering blemishes and smoothing out lines. I’ll be stocking up just in case…”

A third customer said: “So easy, I love it! [this concealer] It’s best applied with the cushiony, soft applicator. It glides on easily, blends easily with your fingers, looks natural on the skin, and doesn’t cake up too much in the crease under the eye. The applicator is also perfect for applying as a contour or highlighter.”

Cons 👎

Some shoppers aren’t a huge fan of the way the products are dispensed: “I like the packaging but it’s very annoying having to twist the top so many times to get the product out,” one shopper wrote. “Sometimes it just sits there twisting for what feels like an eternity. It should be quicker to get the products out.”

Other users also noted that it can be difficult to match the right shade: One shopper found what they thought was the right shade to be too yellow, while another who tried on three different shades said they tended to turn out darker than they’d hoped.

Amazon

Use different shades of concealer as contour and highlight for extra definition.

$9 on Amazon

The above review reflects the most current version at the time of publication.

If you have an Amazon Prime membership, shipping is free, of course. If you’re not yet a member, don’t worry. You can sign up for a free 30-day trial here. (And by the way, even if you don’t have Prime, shipping is free on orders over $25.)

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