I’m over 50 and I test anti-aging skincare for a living, so here are the beauty deals I’m buying this week.

This is a great deal on a face serum that’s Amazon’s #1 best-selling product. The product has nearly 100,000 five-star reviews with raving reviews from enthusiastic users like, “I absolutely love this serum. I’ve been using it for at least two months now and I’m seeing amazing results. I’m 56 years old and it’s made a huge difference in the overall texture and tone of my face.”

The delicate skin under your eyes needs some extra nourishment, which is why experts often recommend treatments you apply before bed to help your skin stay healthy while you sleep. This peptide-rich eye skin-strengthening cream has over 1,000 five-star reviews on Amazon, with 57% off!

Sorawave is of THE HOTTEST BRAND IN SKINCARE TECHNOLOGY: Combining light, heat and therapeutic massage, this multi-function wand helps reduce wrinkles, smooth scars, increase blood flow and even skin tone. The Radiant Renewal Wand is clinically proven and award-winning. Customers have seen results within weeks of consistent use (3 minutes per day).

This TikTok Famous Cream (25+ Types) a million This rave review product nourishes and hydrates skin, reduces the appearance of fine lines and deep wrinkles, minimizes pores, and promotes collagen production for an overall plumper look. Fans say, “I’ve seen a visible difference in my face! After just one week, I’ve noticed a huge difference in the smoothness and elasticity of my skin.”

This week’s deal! For a beauty fanatic like me, there’s nothing better than a sudden sale on essential skin care products from brands I trust. When I came across this sale on Grace & Stella’s highly rated, ultra-hydrating hyaluronic acid serum, I was too excited to type.

In case you don’t know: Hyaluronic acid is a naturally occurring, slippery substance found in our eyes and joints. It acts as a lubricant in the body, and studies have shown that when applied topically, it has a variety of skin benefits, including locking in moisture, reducing the appearance of fine lines and wrinkles, evening skin tone, improving elasticity, and providing an overall fresher, plumper appearance. Grace & Stella’s top-rated hyaluronic acid is vegan, paraben-free, and cruelty-free. (Full disclosure: I loved this bargain so much I bought two bottles.)

Exfoliants are essential at any age to turn over dead skin cells and promote skin health and collagen production. But in your 40s, 50s and beyond, they’re especially important to keep your face from looking dull and tired. This Bliss serum is a great product for beginners. It’s gentle, effective, and suitable for all but the most sensitive skin types. It smells great, too.

TruSkin’s Vitamin C Solo Serum isn’t the only product getting rave reviews. I’ve been wanting to try the brand’s internet-famous super serum for months now. It’s packed with retinol, niacinamide, vitamin C, and hyaluronic acid, and it aims to address a variety of aging-related skin concerns, like sagging skin and dark spots. Its claims are backed up by nearly 10,000 highly positive reviews.

Caffeine is clinically proven to reduce under-eye wrinkles and fade dark circles. This serum contains a high concentration of caffeine at 5% and a cooling metal rollerball applicator that improves blood flow to the area. With 3,500 five-star reviews (including before and after photos) and a price of under $20, it’s a great choice for skin care.

There are plenty of pricey treatments and potions aimed at reducing facial puffiness, encouraging collagen growth and improving the texture of aging skin, but the ancient technique of face rolling is the easiest, the least expensive and arguably the most relaxing. This high-quality jade roller and face massage tool set has over 25,000 five-star reviews.

As we reach middle age, our lips need extra moisture to look plump and youthful. Laneige lip masks are a lifesaver. Countless celebrities on TikTok (including Kelly Ripa, Brooke Shields, Kate Moss, Keke Palmer, and Kate Hudson) have endorsed them. Users say it works better than Aquaphor for dry lips and has changed their lives during winter for their chapped mouths. They also wax poetic about the texture, taste, and most importantly, results. This is a great product to add to your beauty arsenal and one of the best beauty products of 2023.

To keep aging skin from looking dull and lifeless, it’s important to find an exfoliating, regenerating mask that promotes cell turnover and sloughs off dead cells. This mask from Peter Thomas Roth is a tried-and-true favorite that I’ve been using for 20 years. It’s rare to find high-quality products from a luxury brand at such a deep discount, and you’ll be hard-pressed to find a better deal.

Just in time for spring and summer dresses and skirts, the best self tanners of 2024 are on sale at huge discounts. Easy to use, they’re great for smoothing skin and fading the appearance of spider veins, bruises, and other blemishes, giving your legs an overall youthful appearance.