Sports Nutrition Market Size Expected to Increase by USD 14.29 Billion Between 2024 and 2028, Rise of Personalized Nutrition and Data-Driven Approaches Driving Market Growth, Technavio

new york, May 28, 2024 /PRNewswire/ — Global Sports Nutrition Market The scale is US$14.29 According to Technavio, the market size is expected to reach $1 billion between 2024 and 2028. The market is expected to grow at a CAGR of approximately 7.79% during the forecast period.

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Key Market Trends Driving Growth

The sports nutrition market is responding to consumer preferences for plant-based diets and sustainability. Plant-based protein sources such as pea protein and hemp protein are growing in popularity among athletes and fitness enthusiasts. Brands such as Vega are launching plant-based protein powders, bars and shakes to meet this demand.

Additionally, companies are incorporating plant-based ingredients such as beetroot, turmeric, and spirulina for added benefits. The global sports nutrition market is growing as more and more consumers adopt a plant-based lifestyle for health, environmental, and ethical reasons. Plant-based options are becoming increasingly popular, contributing significantly to the market growth.

The sports nutrition market is experiencing strong growth, driven by protein-rich products, supplements and functional foods. Drinks, bars and powders are popular categories, providing athletes and fitness enthusiasts with essential nutrients for performance and recovery. Superfoods such as gummies and nuts are becoming more popular as they offer additional health benefits.

Energy and endurance are key concerns, with many consumers seeking products that provide sustained energy and quick recovery. Probiotics and digestive aids are also growing in popularity as athletes recognize the importance of gut health in overall performance. With increasing awareness of the role of nutrition in sports and fitness, the market is expected to continue to grow in the future.

Market Challenges

• The sports nutrition market faces challenges due to consumer concerns over additives, cheap ingredients and the use of genetically modified organisms (GMOs). External contamination, such as microbial growth and improper packaging, also poses risks.
• To address these issues, manufacturers are seeking NSF certification to assure customers of the purity and absence of harmful substances in their products. The possible presence of banned substances such as dehydroepiandrosterone could lead to legal issues and damage a brand’s reputation. Therefore, ensuring product quality and obtaining proper certifications is crucial for market growth.
• The sports nutrition market faces several challenges in supplying effective, quality products to consumers. The demand for boosters, proteins and functional foods is growing. However, ensuring the right balance of nutrients, digestibility and affordability is a major challenge.
• Sustainability and ethical sourcing are also key factors, especially for plant-based and vegan alternatives. For athletes and fitness enthusiasts, ensuring the proper timing and dosage of nutrients is essential.
• The market needs to cater for different dietary needs, such as gluten-free, lactose intolerant, low-carb options, etc. Adapting to consumer preferences and trends, such as clean label and natural ingredients, is also a challenge.

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Segment Overview

1. product

• 1.1 Non-protein sports nutrition
• 1.2 Protein powder
• 1.3 Protein RTDs
• 1.4 Protein bars

• 3.1 North America
• 3.2 Europe
• 3.3 Asia-Pacific
• 3.4 south america
• 3.5 middle east and Africa

1.1 Non-protein sports nutrition The non-protein sports nutrition market is growing steadily due to the popularity of convenient products, increasing demand from general consumers and preference for clean label products. This segment includes amino acids, carbohydrates, beta-alanine, creatine, L-carnitine and nitric oxide boosters and is available in various forms such as powders, bars, RTDs, gels and tablets. The main consumers are from the UK, Japan, Australiaand Sweden.

Non-protein products serve diverse needs, including a pre-workout energy boost, post-workout recovery aid and joint health supplements. Vendors such as Nestle SA and FitLife Brands Inc. are innovating with new formats and flavors and expanding their reach through online marketplaces and specialty stores. Trends toward personalized nutrition and functional ingredients are further fueling growth.

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Research Analysis

The sports nutrition market includes a wide range of products designed to optimize athletic performance and aid recovery. This includes electrolyte-rich sports drinks for rehydration and isotonic drinks for faster absorption. Protein supplements such as whey protein, BCAAs, creatine and plant-based proteins are essential for muscle growth and repair.

Energy bars and meal replacement powders provide the carbohydrates needed for energy during exercise. Amino acids, antioxidants and herbal supplements contribute to overall health and wellness. Performance enhancers such as nitric oxide boosters help improve endurance. Collagen supplements support joint health. Fat burners are used for weight management. The market caters to a variety of dietary needs and preferences.

Market Research Overview

The sports nutrition market includes a wide range of products specifically designed to enhance athletic performance and contribute to a healthy, active lifestyle. These products include protein supplements, energy drinks, amino acids, creatine, meal replacement shakes, etc. This market is driven by increasing health and fitness awareness and the growing popularity of sports and physical activity.

The global sports nutrition market is segmented by product type, distribution channel, and region. Protein supplements dominate the market as they are widely used for building and repairing muscles. Energy drinks and meal replacement shakes are also gaining popularity due to their convenience and ability to provide quick energy and essential nutrients.

Due to the growing demand for performance enhancing products and increasing health consciousness among consumers, the market is expected to witness significant growth in the coming years.

table of contents:

1. Executive Summary
2. Market situation
3. Market size assessment
4. Past market size
Five Forces Analysis
6. Market Segmentation

• product
• Non-Protein Sports Nutrition
• Protein Powder
• Protein RTD
• Protein Bars
• Distribution Channel
• Geography
• North America
• Europe
• Asia Pacific
• south america
• Middle East and Africa

7 Customer Environment
8. Geographical Landscape
9 Drivers, Challenges and Trends
10. Company Status
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Its research and analysis focuses on emerging market trends, providing actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market position.

With over 500 expert analysts, Technavio’s report library contains over 17,000 reports covering 800 technologies across 50 countries. The company’s client base comprises of businesses of all sizes, including over 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify existing and potential market opportunities, and assess their competitive position within a changing market scenario.

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Source Technavio