Ten
On May 22nd, The Knockturnal joined Ciroc and Off-White at the DCTV Firehouse in New York City for an unforgettable after-party to celebrate the launch of Off-White’s revolutionary new sneaker, “Be Right Back.” The event not only celebrated the latest footwear innovation, but also emphasized wellness and self-care, echoing Off-White’s motto, “BE WELL.”
The “Be Right Back” sneaker redefines the “BRB” acronym, turning it into a symbol of taking personal time to transition from one moment to the next. Inspired by Japanese sports aesthetics and craftsmanship, the sneaker focuses on running performance principles, making it stand out in both functionality and style.
The Firehouse venue was filled with good vibes and energy from the moment the doors opened. Attendees enjoyed a range of flavoursome cocktails created by Ciroc, adding to the indulgence of the evening. The music was a highlight, with exciting sets from international DJs handpicked by Imaginary FM. Their pulsating beats set the party atmosphere and kept everyone dancing all night long.
Pop Icon Madonna
Photo by Andrew Perez
This special event was attended by many celebrities including pop icons. MadonnaOff-White’s creative director Eve KamaraRapper Koi LurayJamaican artist Shenseeaand the model Honey Balenciaga, And many more.
Rapper Koy Leray
Photo by Andrew Perez
Model Honey Balenciaga
Photo by Andrew Perez
Jamaican artist Shenseea
Photo by Sansho Scott
Overall, the evening was a perfect blend of fun, style and music, with delicious cocktails by Ciroc adding to the celebratory mood and making Off-White’s after-party a memorable event. With the launch of the “Be Right Back” sneakers, Off-White once again proves its ability to blend fashion with meaningful messages, encouraging everyone to embrace moments of wellness and self-care in their busy lives.
Photo credit: Off White™ Instagram
