National wellness studio Pause has announced it will open a location on Avenue East Cobb this fall.
Services include cold plunge, floatation therapy, vitamin infusions, cryotherapy, infrared sauna, contrast therapy, compression therapy, LED light therapy, and more.
Local owners Lisa and Evan Benson will host a meet-and-greet at Avenue Plaza on Wednesday from 6 to 7 p.m.
3,000 feet of space (Click here for website), located next to the Xfinity store (4475 Roswell Road, Suite 420), is one of two new locations in Georgia operated by the Benson family.
Other products include the Osea skin care line, Le Labo bath products, and Rishi herbal teas.
Pause has five locations in Southern California, and in addition to Buckhead, it has plans for additional locations in Florida, Bentonville, Arkansas, and Nashville.
North American Properties Inc., which manages Avenue East Cobb, said Paws is the 15th “permanent brand” to come to the Roswell Road shopping center in the past two years.
Pause was founded in 2016 in the Los Angeles area in what it calls the “experiential wellness” space and has served as a “technology recovery partner” for the National Basketball Association (NBA), Major League Baseball, and the Professional Golf Association Tour.
The company has recently started granting franchise locations. Fit InsiderThe pause is “Taking advantage of demand for saunas and cold baths” in the boutique wellness industry.
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