For those looking to unwind from work during a weekend getaway, what could be more rejuvenating than a relaxing Ayurvedic spa or a soothing massage? This sentiment is shared by many tourists. Hotel chains across India are prioritizing wellness facilities at their properties to attract such travelers.
Industry experts say more tourists are turning to wellness activities and health-focused resorts to reduce stress. In an interview with NDTV Profit, a spokesperson for Lemon Tree Hotels Limited said, “A significant increase in spiritual wellness tourism has been observed in recent years.Unlike other sectors, wellness tourism It appears that the economic downturn has had little impact.”
“Our hotels, especially our luxury brands, have spa facilities, and some of our resorts offer yoga and meditation sessions,” the spokesperson added.
Similarly, Amit Jaiswal, Chief Financial Officer of Royal Orchid and Regenta Hotels, responded to the growing interest in mental health and fitness among tourists by offering spa facilities, fitness centers, and healthy dining options. We emphasized that we provide “We also partner with local medical facilities to offer medical tourism packages for guests seeking medical services.”
“People want to look and feel good while on vacation. They want to prioritize self-care while on vacation,” said Puneet Chatwal, CEO and Managing Director, Indian Hotels Company. said Puneet Chatwal, Chief Executive Officer and Managing Director, Indian Hotels Company. It not only promotes Ayurvedic spas but also medical tourism.
This wellness trend is expected to continue, prompting leading companies in the hospitality industry to take advantage of this trend.
“We aim to enhance the overall wellness experience of our customers by incorporating healthy food options, yoga classes and meditation sessions,” a Lemon Tree spokesperson stressed. .
As staycations and weekend getaways grow in popularity, more tourists are opting for wellness and fitness activities to combat burnout.
In addition to wellness retreats, Chatwal points out that tourists now prefer smaller, cozy establishments over large ones, highlighting other important trends in the hospitality sector. “Smaller hotels offer privacy and exclusivity, increasing overall guest satisfaction,” Jaiswal agrees and adds.
Despite this trend, larger properties continue to thrive, especially in metropolitan areas where guests seek rich amenities and a lively atmosphere.
Chatwal also pointed out that although foreign tourists are yet to gain momentum, the sector is expected to grow due to factors such as the rapid growth of religious tourism in India. Years of infrastructure improvements brought about by government efforts have made travel within India more accessible, fueling optimism among hotel companies.
Indian Hotels Company, in collaboration with CG Corp Global Ltd., plans to invest an additional Rs 2,000 crore in its new platform Ekyam over the next few years. This major investment is aimed at developing 25 2,500-room hotels in the Greater Himalayas and Indian Ocean region by 2025, and further developing wellness tourism opportunities.
