Miles Kenmoor-Whitaker, a pupil at Brill School in Buckinghamshire, is breaking down age barriers and making a meaningful contribution to raising awareness of mental health at school.
Our collaboration with Oxford-based supplement company Cognihaxhas has given us a platform to address the need for traditional vitamin intake, which many children find difficult.
“I’ve noticed that many children, including my sister, find it difficult to take their vitamins because they don’t like swallowing pills,” Miles said.
This insight led the young innovator to design a multivitamin product focused on convenience and taste, targeting picky eaters and health-conscious families alike.
Mr. Miles understands that affordability plays an important role when parents choose a multivitamin, and has developed a business model that provides ample supply at competitive prices.
He explained: “We want to make it affordable so everyone can afford it, and we want to offer great deals. Moms and dads love a good deal.
His product has a four-month supply and retails for £12.99.
Visual and taste appeal formed an important part of Miles’ design process.
He says, “I wanted the gummies to look cool, like teddy bears.
“I thought it might encourage fussy kids, like my sister, to take their vitamins without a fuss.”
“Some vitamins taste terrible. I wanted mine to taste great.”
My 9 year old son settled on the delicious berry flavor.
Miles further explained, “They have to have a cool picture painted on them.”
After much brainstorming, Miles came up with a creative representation of a strawberry lifting weights.
He said, “I chose strawberries because berries are a superfood.”
Miles’ business ties in nicely with the growing focus on mental and physical health in schools, particularly with Mental Health Awareness Week.
This unique venture sees him actively leveraging his entrepreneurial passion to foster the health and creativity of his peers.
Looking back on his adventure, Miles expressed optimism and pride.
He said, “I’m really proud of my vitamins and I hope other people like them too.”
For more information about Cognihax, please visit www.cognihax.com.
