Join the FoodNavigator-USA team Future food tech alternative protein June 17-18 in ChicagoMore than 700 founders, investors and food brands from 42 countries who are pioneers in the alternative protein space will join us to explore together how protein diversification can help transform the future of food.
What do consumers want from alternative proteins?
As part of the packed agenda, Senior Editor elizabeth crawfordwill moderate the June 18 session, “Consumer Deep Dive: Championing Strategies to Increase Acceptance and Adoption.” In this session, a panel of experts will share strategies to increase awareness and education of the benefits of alternative proteins and consider how to improve transparent storytelling and marketing. Consistent nomenclature to effectively influence dietary and behavior change.
joining her is Joe LeporeMcDonald’s Global Director, Visionary and Talent Exploration. susie gerberPrincipal Researcher in Consumer Behavior and ESG Investing at Tufts University. thomas brennan, a partner at McKinsey & Company.and rob morascoVice President of Innovation at Sodexo Campus.
Together they also discuss:
- What alternative protein products do consumers want to see on store shelves? How can the sector create reliable products that can compete with established, existing food brands?
- How does widespread adoption of alt proteins position itself as a means to achieving net-zero commitments?
- How can consumer segmentation, predictive analytics, and big data be leveraged in this space to predict consumer preferences and needs and optimize pricing strategies and personalized recommendations?
A deep dive into the future of seafood
FoodNavigator-USA Deputy Editor-in-Chief Deniz AtamanHe will also moderate the panel discussion “Transforming Seafood: Overcoming Global Challenges to Mitigate Vulnerable Supply Chains Through Technology and Innovation” on the main stage on June 17th. The conversation covered topics in the seafood sector, including the merger of Umami Bioworks and Shioku Meats to scale up production of farmed seafood, and recent investments in plant-based seafood and innovations such as AQUA Cultured Foods and Oshi. It builds on her continued coverage of diversification. and tuna alternatives made with seaweed and fava protein from Bettafish.
joining her is Lou CooperhouseFounder, President, and CEO of BlueNalu.and Mihir PershadCEO of Umami Bioworks.
They explore:
- What is the role of plant-based farmed seafood in promoting the blue economy and building resilient seafood supply chains?
- How can alternative seafood manufacturers provide a steady supply of highly nutritious products to meet the growing demand for sustainable and nutritious protein sources?
- What advances in nutritional supplementation strategies are there that could lead to healthier products in the future?
- Given the current and future challenges to the global seafood ecosystem, how can food technologies such as farmed seafood offer a superior value proposition to both consumers and customers? How can we use your feedback to further enhance our product offering?
Where is there room for innovation?
June 18, FoodNavigator-USA Senior Correspondent ryan dalyexplores the future of alternative proteins in the following breakout: Beyond taste, texture imitation: why alternative proteins need innovation beyond analogs.
Many alternative protein products on the market today mimic animal-based alternatives, but with the market for patties, nuggets, and grounds so saturated, industry players are looking to improve taste and texture. We need to move beyond parity and embrace unique flavor experiences. Animal protein is not effective.
In The Daily’s Breakout, she would ask:
- How can alternative protein companies find white innovation spaces and create products that are more than just animal-based imitations?
- What kind of education is needed for consumers to try and adopt new products that they have never seen before?
- What are the market risks and opportunities for creating never-before-seen products?
- How can alternative protein companies build a business case that attracts investors beyond animal-based analogs?
To provide answers and insights, Miri EliyahuSenior Research Analyst, Food and Beverage at Euromonitor; Jamie Valenti-JordanCEO of Catapult Commercialization Services; Fazeela Abdul Rashid, a partner at Revolution.and Elizabeth AlfanoCEO of Vegtech Invest.
Learn more about the event and register at https://www.futurefoodtechprotein.com/.
