A closer look at what is driving the growth of the sports nutrition and weight management industry reveals that a major factor is continued consumer interest and demand for sports nutrition. hydration and energy products. In 2023, these categories combined will account for approximately 66.4% of the total sports nutrition and weight management industry, and it is estimated that double-digit growth will continue until 2026.
The next largest segment of the market and the major contributor to growth is sports nutrition supplements. This category includes sports nutrition pills and powders such as protein powder, creatine, L-glutamine, pre-workout powder, and BCAA. In 2023, this combined tablet and powder category will account for approximately 12% of the market and is growing at 8.6%.For information on protein powder types, check out New Hope Network’s nutrition business journal predicts that whey, pea, and even collagen protein powders will drive most of the growth from 2023 onwards.
What’s interesting about this story is how it relates to a larger theme in the industry, which is that consumers are taking active lifestyle supplements like sports nutrition and protein powder to improve their general health and cognitive So you’re taking creatine to improve your health. These two reasons are not direct. This leads to optimization of sports performance. As the social media conversation about how much protein you should consume per day grows, and with scientific studies showing the benefits of creatine for general and cognitive health in women, the sports industry is increasing the amount of protein consumed by the average non-sport consumer. are entering the market more and buying new things. Monthly products.
About 10 years ago, the sports nutrition industry was focused on muscle heads and freak athletes who would do anything to optimize their physical condition and sports performance. Fast forward to 2020 when offices, gyms and stores were closed, and then to 2021 when everyone realized how important it is to stay physically fit and how much of an impact it really has. confirmed. More and more consumers are picking up “active lifestyle” supplement products at mass retailers while shopping for other needs such as groceries, cleaning supplies, and dog food.
This channel shift has been seen since 2021, with mass market outpacing e-commerce growth for the first time. N.B.J. recorded history. This trend remained true in 2022, but even though e-commerce regained its position as the top growth channel in 2023, these two channels continue to trail the top performing channels. NBJ”The forecast period is 4 years from now.
With limited shelf space in mass retailers and increased competition from brands looking to capitalize on the category’s impressive growth, we’re looking at how leading companies are innovating to keep consumers coming back for more. It will be interesting to see if it continues.
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