Else Nutrition Expands Product List for Major U.S. Food Retailer

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Northeast retailer adds four flavors of Else’s Toddler Omega, Ready-to-Drink Kids Shake and Baby Super Cereal to more than 70 stores starting June this year

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VANCOUVER, British Columbia, May 8, 2024 (Globe Newswire) — Else Nutrition Holdings Co., Ltd. (baby) (baby beef) (0YL.F) (“other than that” or “company”), is proud to announce that we have expanded our product listings at one of the largest independent food retailers in the United States, ranked #5.^th One of the largest supermarkets in the United States by sales. Following the successful launch of Else infant products on the retailer’s shelves, the leading supermarket chain will add and sell Else products in its more than 70 stores across the Northeast from June 2024. It’s a schedule.

As part of this collaboration, the retailer will add the following products:

• Else Infant Omega Complete & Balance Drink
• Ready-to-drink chocolate shakes for kids
• Ready-to-drink vanilla shake for kids
• Else Baby Super Cereal 4 Flavors

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Hamtal Yitzhak, Else Nutrition CEO and co-founder, said, “Expanding our product line with a major U.S. supermarket chain furthers our momentum with retailers across North America and the consumers they serve.” It shows that.” “We initially supplied this retailer with infant products and, based on very positive feedback from consumers, we are pleased to be able to add additional products to the retailer’s shelves. We are proud to work with such a renowned retailer, supplying a large network of over 70 stores and offering healthy clean labels that prioritize the health and well-being of infants and young children. We look forward to delivering our products to our end customers.”

Distribution of Else’s Ready-to-Drink Shakes and Super Cereals in these supermarkets is facilitated through UNFI (United Natural Foods, Inc.), a leading distributor of natural, organic and specialty products throughout North America.

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To learn more about Else Nutrition’s products and innovative approach to infant nutrition, please visit www.elsenutrition.com.

About Els Nutrition Holdings Co., Ltd.

Else Nutrition Holdings Inc. (TSX: BABY, OTCQX: BABYF, FSE: 0YL) is a global expansion company focused on developing innovative, clean, plant-based food and nutrition products for infants, toddlers and children. is a stage food and nutrition company. Both children and adults. Its innovative plant-based, non-soy formula is a clean alternative to dairy-based formulas. Since launching complete plant-based nutrition for toddlers made with whole foods, almonds, buckwheat and tapioca, the brand has received thousands of strong testimonials and reviews from parents and gained support from retailers nationwide. and achieved rapid sales growth.

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Awards and recognition:

• Awarded “2017 Best Health & Diet Solution” at the Global Food Innovation Summit in Milan
• #1 bestseller in the infant and toddler milk category on Amazon in fall 2020
• Awarded “Best Dairy Alternative” at World Plant-Based Expo 2021
• Expo West 2022 Plant-based Lifestyle Nexty Award Finalist
• In September 2022, Else Super Cereal was the #1 best-selling baby cereal across all brands on Amazon.

Investor information contact:

alexandra schult
Crescendo Communications, LLC
Office: (212) 671-1020
Email: baby@crescendo-ir.com

TSX

Neither the TSX nor its Regulation Services Provider (as that term is defined in the policies of the TSX) accepts responsibility for the adequacy or accuracy of this release.

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Cautionary Note Regarding Forward-Looking Statements

This press release contains statements that may constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are typically identified by words such as “will” or similar expressions. Forward-looking statements in this press release include statements regarding the expected filing dates of the Company’s financial disclosure statements. Such forward-looking statements represent current estimates, beliefs and statements based on management’s perception of current conditions and expected future developments and other factors that management believes are appropriate in the circumstances. Reflects assumptions. There can be no guarantee that the foregoing will prove to be correct. The forward-looking statements made in this press release reflect, among other things, our expectations that there will be no interruptions or supply chain disruptions due to the impact of COVID-19 and that our manufacturing, brokerage and supply logistics agreements with the Company will not be terminated. is assumed. . Actual results may differ from the estimates, beliefs and assumptions expressed or implied by the forward-looking statements. Readers are cautioned not to place undue reliance on forward-looking statements, which reflect management’s expectations only as of the date of this press release. We undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/b279dee0-0f3d-4512-8dde-1098a912304d.

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