World Sports Day is an international sporting event that brings together people from all nationalities, social classes, and cultures. It is like a regular engine that cannot function without proper fuel. The performance of these bodies is influenced by diet, just like the human body.
Carbohydrates give us quick energy, proteins contribute to muscle repair and strength, and fats provide an energy source for endurance exercise. In addition to those, there are some smaller ones, especially vitamins and minerals. They act like a magical army that performs incompetent tasks and generates spheres of influence. The sports nutrition industry in India is booming day by day with issues related to botanical and ingredient communication.
According to Yashna Garg, Chief Marketing Officer (CMO), Zeon Lifesciences Ltd, “The sports nutrition industry in India is currently experiencing rapid growth.Growing fitness culture and rising health consciousness are driving the market to grow in 2019. It is expected to reach approximately 4 billion yen by 2026.” Although it is a very promising scenario with a CAGR of approximately 25% by 2026, there are important gaps that need to be addressed. That’s the advantage of international sports nutrition brands. ”
Suyash Bhandari, a functional nutritionist and head of iThrive Essentials, iTrive’s supplements division, echoed this sentiment, saying: The fitness industry in India is witnessing significant growth with the proliferation of gyms, fitness centers and sports facilities across the country. Additionally, there is a growing shift towards Indian brands in the sports nutrition space rather than relying solely on foreign brands. This change has made quality sports nutrition more accessible to athletes and fitness enthusiasts.
“Increased availability of supplements, awareness about their use, demand by Indian athletes, manufacturing expertise, abundance of raw materials and skilled manpower, and government focus on promoting sports are fueling growth in the country. There are various factors that have contributed to this,” says Aman Puri, founder of Steadfast Nutrition, one of India’s leading sports nutrition and wellness brands.
He added: “Sports nutrition supplements provide the nutrients needed to increase muscle mass, speed muscle recovery, and provide the body with the fuel needed for high-intensity activities that require sufficient energy and stamina.” Athletes should: “Adhere to proper dosage guidelines, as indiscriminate use and use of supplements poses health risks. Problems arise when brands sell large quantities of products that don’t follow clean labels and athletes unknowingly take supplements. ”
In addition to this, Mr. Bhandari stressed the critical importance of transparency in the ingredients used in supplements. “Transparency in raw material sourcing is essential. Some manufacturers may not disclose all raw materials used or may source from questionable suppliers to reduce costs. The quality and safety of your supplements can be compromised by the lack of it.It is essential to prioritize suppliers who prioritize cleanliness, biologically to ensure the highest quality and safety standards are met. We use available ingredients. ”
