Alesha Dixon’s jump to becoming a health guru turned out to be a step too far as her supplement brand ran out of steam.
The Britain’s Got Talent judge launched a vitamin brand, NobleBlu, in 2020, but it appears the business has now been quietly disbanded.
The 45-year-old had high hopes for creating a brand that would help people find their “rhythm and flow.”
Ultimately, however, poor sales left the company’s creditors with no choice but to liquidate the company.
A source told the Mirror: “Alisha is really passionate about NobleBlu, and even though she wasn’t one of the official directors of the company, she put a lot of effort into it.
Unfortunately, it didn’t take off the way she had hoped and is now out of business. ”
The five supplements in the NobleBlu series promise to help boost immunity, beauty, balance, focus, and energy. ”
The mother-of-two is said to be “disappointed” but now wants to focus on other projects, including music and children’s books.
The official added: “Alisha is disappointed, but thankfully she has plenty of other projects to focus on at the moment. “As well as BGT, she has some exciting plans in the works and will be announcing them later this year. It’s a schedule.”
Nowadays, it seems commonplace for celebrities to launch wellness brands, ever since actress Gwyneth Paltrow pioneered the concept with her company Goop, which is now worth about $200 million.
Holly Willoughby launched her Wildemon brand in 2021, while model Kate Moss founded her Cosmos company, which specializes in body oils and natural beauty products, in 2022.
The 45-year-old rapper and mother of early 2000s garage R&B girl band Mystique was recently enjoying a vacation in her father’s native Jamaica.
The star shared images of herself partying and making music on the Caribbean island on social media, admitting that motherhood hasn’t “cut her wings”.
Alisha, mother of daughters Azura, 10, and Anaya, 5, recently said: That was crazy. Because in this moment, all of my decisions and actions suddenly put my children at the forefront. I consider them in every scenario. In some ways, I’ve become more responsible, more caring, more thoughtful because it’s no longer just about me. ”
Alisha, who married her husband, dancer and choreographer Azuka Ononye in 2017, said:
“I have the age-old question of how to juggle motherhood and career, but Azra and Anaya have inspired me and given me renewed energy to try new things and push boundaries. .”
