“If a product is difficult to wear, difficult to incorporate into my lifestyle, or unappealing, I won’t use it,” admits Cleo Davis Urman. This ethos makes sense as I sit in a Condé Nast cafe wearing a tea-length, layered tulle skirt with a touch of glitter on the seat. Today, her company Barrière talks about her series of futuristic vitamin her patches that are destined to become the story of her street style wellness. (Let’s not forget Meghan Markle’s stress-busting stickers.) But we met more than a decade ago, before her role as Saks’ contemporary fashion director, when she This was after my internship at Saks. trend and DVF, it was fashion that brought us to the early Madison Avenue offices of startup Moda Operandi.
“I’ve always thought of fashion as an art of self-expression. If you look good, you feel good,” she says, adding, “Like most people, I’m obsessed with self-preservation. He acknowledged that the pandemic had changed his focus. Soon, she and her friend Alexa Adams (with experience in technology design and healthcare supply chain) decided to launch a medical-grade mask that offered more than just the familiar blue aesthetic. . “We created her Barrière to provide a product that is both protective and beautiful,” says Davis-Urman. What started with masks “developed into a broader self-care and wellness mission when we realized our customers wanted to protect themselves from everyday threats,” she says. A popular sun hat that protects you from harmful rays and a DEET-free insect repellent that moisturizes your skin are solutions that are meant to be safe, easy to use, and reliable. stylish” All of this has led to a modern product designed to provide the vitamins you may be missing, in a format you’ve probably never tried.
Each adhesive patch “applies easily like a Band-Aid and looks like a fashion accessory,” she says of the transparent material, which is printed with colorful floral patterns, golden astrological symbols or cute little cherries. I will explain. “Our designs deliver a powerful blend of vitamins, nutrients, and adaptogens transdermally while looking beautiful on the skin.” Currently, they offer four different formulas (Brains & Beauty, Skin Support, Travel Well). , Daily Defense), and a few seeded for VIPs are already popular. “Jill Newman, a jewelry and gemstone guru and my favorite source for new artisans, wore the Barriere patch on her wrist as if it were a precious bracelet,” Davis said.・Arman says. “It doesn’t get any better than this!”
Here are highlights from our conversation with Davis Ehrman about B vitamins.12 Deficiencies that triggered skin changes endorsed by The Beauty Sandwich.
You mentioned that patches come from the field of problem solving. Why did you come here?
Standard blood tests revealed dangerously low iron and B levels12 Even though I was taking an oral supplement containing that very ingredient from a trusted vitamin brand. To raise my level, I received iron transfusion treatment and visited hospital B every week.12 The injections were a painful, time-consuming, and prohibitively expensive process, and I was anxious to find another solution.
