Mary Ruth’s Billion Dollar Solution to Hair Thinning and Aging Skin

What started as a passion to help people improve their health through liquid vitamins has grown into a billion-dollar vitamin brand with consumers passionate about it. MaryRuth’s was founded in 2014 by MaryRuth Ghiyam, a certified nutrition consultant and educator, as a custom liquid vitamin for her clients. After losing her father and brother in her early years and experiencing her mother living through two brain tumors, Guiyam left her real estate career and entered the world of health and wellness. I jumped in. Although she didn’t set out to build a billion dollar brand, she set out on a mission to help people move forward through health and wellness every day, regardless of their illness or condition. That passion has now reached the point where she sells one bottle of her in 3 seconds, based on sales in January 2024. Guiyam remains the brand’s CEO and controlling owner, making her one of the few female founders of a company valued at $1 billion.

“My journey to launching the brand was circuitous, as it often is. When I was young, I experienced the untimely deaths of my brother and father, and then my mother Colleen was diagnosed with two benign brain tumors. At that point, I knew I had to do everything in my power to keep her healthy, and this greater calling to work in the health and wellness field became clearer to me. This is what drove me to become a Certified Nutritional Consultant and Health Educator, and although it took me years to do so, I ultimately left my career in real estate to work with individual clients and micro- Guiyam began teaching people how to achieve their health goals by promoting health practices, “actions to achieve macro goals.” “I started working one-on-one with clients in New York City, helping them take control of their health by managing their time. From this, I created what I call “Health Techniques for Busy People.” It consists of 12 free actions you can take every day to support your health (later became the basis for my book, Liquids Till Lunch). One of the behaviors I was teaching my clients was to practice liquid intake until lunch, which means only water, coffee, tea, green juice, smoothies, etc. It gave me the opportunity to come up with my first ideas. Product, Liquid Morning Multivitamin. This multivitamin was the first of many supplements and remains one of our best sellers. Here at MaryRuth’s he sells vitamins and supplements, but our company is really about much more than that. It’s about helping others, instilling practical tips on time management, and showing people that their health is in their own hands. Everyone knows what is best for them and we just want to support each person’s entire health journey. ”

“This is exactly what I am all about and remains the foundation of our brand today: creating small tools and actions for wellness that bring people closer to their bigger dreams.Liquid Morning Multi It was in the early days of my consulting business that the idea for a vitamin came to fruition: an easy-to-take liquid multivitamin with a great nutritional profile and no sugar. MaryRuth’s early days as a brand are proof of how powerful small actions can be. Our first order for the multivitamin was just 90 bottles, and in 2023 we sold more than 1 million bottles of that product alone,” Guiyam explained.

Currently, MaryRuth’s has over 200 SKUs, with over 100 of them in the innovation pipeline. The company’s Morning Raspberry Multivitamin has become the best-selling vitamin product at Whole Foods and the best-selling liquid vitamin, infant and toddler vitamin brand on Amazon, The Vitamin Shoppe, Sprouts and Kroger. Revenues have doubled in the past 24 months and are expected to continue growing at 60% year-over-year in 2024. What is the brand’s secret to innovation at scale? Products are developed with a science-first approach focused on clinically researched ingredients and formulations, combining traditional vitamins and supplements with liquids, liposomes, and more. , fruit bites, and gummies. Guiyam herself still responds directly to Instagram messages and hosts monthly hearth chats via her Zoom where her customers can ask her questions in real time. Additionally, MaryRuth’s has a financial assistance program for those who need help supplementing with vitamins for themselves or their families. More than 12,000 families have received support through her WeCare support program.

Families across America love MaryRuth’s for more than just our clinically-backed vitamins and friendly customer service. This brand is one of the few Clean Label Project Certified vitamins made for infants and toddlers. More than 140 products contain more than 200 industrial and environmental contaminants, including heavy metals, arsenic, lead, mercury, pesticides (including glyphosate, the active ingredient in Roundup™), and plastics (BPA, BPS, and phthalates). Tested for toxins. ‍

“The Clean Label Project seeks to change the narrative to include everything marketed to vulnerable groups, including pregnant women, women trying to become pregnant, breastfeeding mothers, infants and children. Current debates in Congress, the FDA, and even California’s new AB 899 regulations only capture 25% of the critical “first 1000 days” of life, which provide the opportunity for optimal brain and immune system development. do not have. Current and new regulations are eliminating key industries that play a critical role in healthy development: child lactation supplements, infant formula, child nutritional supplements, and prenatal vitamins. MaryRuth’s is taking a initiative to think differently about food safety. MaryRuth’s has proactively changed the way we source raw materials to be aware of the risk of contamination from heavy metals, pesticide residues, and plasticizers. Mary Ruth’s commitment is real. They have earned Clean Label Project certification across their portfolio, which is a testament to the company’s commitment to ingredient quality, safety, and child health.” Food Safety Scientist, Public Health Worker, Clean Label Project said Jackie Bowen, Executive Director.

In 2023, MaryRuth’s is experiencing rapid growth thanks to its latest hair growth line, which includes four SKUs that include clinically proven hair growth ingredients, fine lines and wrinkle improvement, and natural color support with liquid and liposome technology. Ta. “The development of a hair growth line is extremely important for the next stage of growth as it is something that many of our customers are looking for. We want to create the best products possible.Although liposome technology is becoming more well-known, it is not something that many wellness companies currently use in their supplements. We have aimed to provide vitamins that are easy to absorb, and liposome technology is a proven super-absorption technology that allows our customers to get the most out of their vitamins,” explains co-founder David Guillam. Did. Mary Ruth’s.

MaryRuth’s contains just the right amount of the most bioavailable forms of macro and micronutrients, including copper, biotin, pantothenic acid, methyltetrahydrofolate to promote hair pigmentation, and methylcobalamin to support hair growth and thickness. It is used in In a hair study combined with the use of Lustriva, 92% of women reported an improvement in overall hair volume, 82% of women reported an improvement in hair thickness, and 75% of women reported an improvement in hair shine. It indicated that you reported an improvement. In a nail study, 83% of women reported an increase in nail strength and 83% of women reported an increase in the rate of nail growth. Skin research shows that 75% of women report improved skin smoothness, 75% of women report improved overall skin health, and 83% of women report improved skin health on their face. They reported improved satisfaction with their condition, and 83% of women reported improved skin smoothness. of women were not so concerned about the appearance of wrinkles on their faces.

The line also attracted the attention of leading physicians in the field of health and longevity. “MaryRuth’s is seeing a surge in demand for its methylated and liposomal products in the U.S. By making its entire product portfolio available on iHerb, consumers in more than 180 countries can reach consumers in more than 200 countries. “You’ll have access to high-quality vitamins and supplements that have been independently tested on “toxins, heavy metals, and pesticides,” said Dr. Mehmet Oz, professor emeritus at Columbia University and global advisor to iHerb.

Casey Means, M.D., co-founder of metabolic health company Levels and author of Good Energy, also recommends MaryRuth’s for its use of clinically tested ingredients, liposome technology, and screening for harmful toxins, plastics, and heavy metals. I admire it. “Innovative beauty from within the Mary Ruth line is leading the way in incorporating clinically researched ingredients. This is a major advancement in the health-conscious product space, which has traditionally been dominated by capsules and tablets. MaryRuth’s is a product that many brands tend to overlook: the impact that heavy metals and toxins have on hair and skin health. In an industry where supplements play an important role, the presence of harmful substances can negatively impact metabolic health. There is,” she shared. “MaryRuth’s ensures the quality and safety of our products by subjecting them to rigorous testing. MaryRuth’s guarantees the quality and safety of our products by subjecting them to rigorous testing.” As a result, our focus on independent, third-party testing is consistent with the current need for increased scrutiny and assurance in the supplement industry.”

With its newly appointed unicorn status and recognition from both the consumer and medical communities, MaryRuth’s continues its mission to serve the community. “Mary Ruth’s key word for 2024 is community. We have always put our customers at the center and will continue to do so in 2024 by building health communities where people have access to quality products and support on their health journey. In practical terms, this means not only leveraging real-time customer feedback to drive innovation, but also outreach and programs like fireside chats. For example, many of our customers have shared their first-hand experiences with hair loss and gray hair, which has led to the development of our hair growth product line, which includes amazing, clinically researched ingredients. In 2024, our innovation team is creating targeted, functional formulations that make a real difference in people’s lives. We plan to work on this,” said Guiyam. “Another focus for 2024 is to continue our efforts in environmental and social governance. In 2023, we are very pleased to have achieved B-Corp certification. We know that 2024 will be about greater transparency, greater sustainability, and a stronger commitment to corporate responsibility.”