Saks is recognizing Mental Health Awareness Month with a multi-faceted campaign that emphasizes the importance of mental health and raises funds for the Saks Fifth Avenue Foundation.
Among its components are a partnership with behavioral scientist Dr. Deepika Chopra, also known as the Optimist Doctor, as well as fundraising efforts, employee events, and efforts to provide direct access to mental health care in the community. There are community grant programs that support active nonprofit organizations. community.
Saks partnered with Chopra to create custom content that will be published across Saks-owned digital platforms during the month of May. Chopra shares tools and tactics for building positive mental health in the face of daily pressures, and how she uses fashion to inspire confidence and joy while juggling her responsibilities as a mother, wife, and business owner. Talk about what you are evoking.
Chopra hosted a virtual event on Wednesday at Saks Live, Saks’ digital events and live commerce platform, and an in-person event on Monday at Saks Fifth Avenue’s reimagined West Coast flagship store in Beverly Hills in support of the Saks Fifth Avenue Foundation. Host an event.
“Optimism is more than just a mindset. It’s a powerful tool for mental health,” Chopra said. “By embracing the role that optimism can play in supporting well-being, we can develop healthier, happier minds while empowering ourselves to overcome life’s challenges with resilience, curiosity, and compassion.” I’m thrilled to partner with Saks to bring much-needed attention to the fight against mental health stigma and highlight the importance of increasing resources and accessibility. These are the two big challenges we need to focus on.”
In honor of Mental Health Awareness Month, starting Tuesday through May 7, Saks will match 10 percent of sales on saks.com up to $50,000 to support Saks Fifth Avenue Foundation’s mental health efforts. I will donate. Customers can also further support themselves by shopping the Saks Fifth Avenue branded product collection at saks.com/mentalhealth. At least 50 percent of the purchase price of each item in this collection is donated to the Foundation throughout the year.
As part of its commitment to local communities, the Foundation is renewing its Community Grants Program for a third year. The program will distribute his $250,000 to nonprofit organizations seeking funding for mental health programs, with the goal of supporting local organizations that provide direct access to care in their communities.
Since 2017, the Saks Fifth Avenue Foundation has awarded nearly $7 million to nonprofits and programs supporting mental health needs, reaching 11.7 million people with messages that combat mental health stigma, and reaching 11.7 million people with funding. The organization provides direct mental health care to more than 680,000 people through its nonprofit programs. The foundation’s major mental health nonprofit partners include Bring Change to Mind, Columbia University Department of Psychiatry, Girls Inc., Inspiring Children Foundation, and The Trevor Project.
