The ‘Skin Clear Biome’ patent covers three claims related to skin appearance and condition based on new research into the gut-skin relationship. The formula contains specific bacterial strains and yeast. Bifidobacterium bifidum, Lactobacillus helveticus, Saccharomyces boulardii (a yeast found in previous studies to be beneficial to skin health), contains zinc, which contributes to the maintenance of normal hair, nails, and skin.
The London-based brand has an in-house research center, boasts a catalog of over 15 products, and has been on a mission to develop scientifically-based oral skin care supplements since its launch in 2006. says Lorraine Peretta, Director of Nutrition. NutraIngredients explained.
“We have always aimed to be at the forefront of development and research,” Peretta said. “So when the microbiome was just starting to be discussed, I thought we needed to dig deeper into research for skin health.”
Peretta explained that he started attending conferences and events about the microbiome in 2014 when it started gaining attention. But while other product developers in the industry were focusing on biotics for sports nutrition, fertility, and digestion, she saw an opportunity in biotics. skin health.
“Very early on in the conversation about the microbiome, I told the team that I thought there was something in there. So we looked at different bacterial strains and the different effects they have. We started,” Peretta said.
ANP’s first product to address the gut-skin axis was Youth Skin Biome, which was launched in 2019 after five years of development.
“We never rush into anything,” Peretta said. “It has to be done properly.”
This product has now been reformulated to include a blend of probiotics and postbiotics. Lactobacillus rhamnosusGG, Pediococcus acidilactici HA-524, Pediococcus acidilacticiHA-524, Bifidobacterium longumRoselle-175, L. reuteri HA-188, Lactobacillus acidophilusHA-122, Lactobacillus plantarumHA-119, and vitamin C. Currently patent pending.
We then launched our newly patented Skin Clear Biome in 2021, an all-in-one supplement that aims to support gut health, balance skin, and combat stress-related skin issues. .
skin kit
Peretta says ANP has not only been at the forefront of gut skin product launches, but has also been “ahead of the curve” in other trends, particularly in response to the growing interest in skincare routines, creating a skincare “toolbox” We explained that we are providing. It’s starting to emerge as a trend.
ANP was early on with the concept of providing a comprehensive routine in the form of a supplement, launching ‘Skin Ultimate’ in September 2017. The complete “Rejuvenating 5 Capsule Facial in a Pod” is his 28-day supplement routine designed to protect your skin. Reduces signs of aging from within.
Contains astaxanthin derived from freshwater algae Haematococcus pluvialis,Biotin, which contributes to the maintenance of normal skin and hair, Coenzyme Q10, which contributes to cellular energy and repair, Omega-3 fatty acids from Epax, Omega-6 from evening primrose oil, and Vitamin A, which contributes to cellular health.
A 12-week in-house research project conducted on 30 women aged 40 to 59 with aging skin concluded that using Skin Ultimate once a day for just four weeks improved elasticity. I attached it.
The brand also offers a “Skin Complete” pack that brings together two once-daily supplements designed to act as “the first step in your skin care regimen.”
“Skin Vitamin A+” contains vitamin A and vitamin D, and “Skin Antioxidants” contains extracts of green tea, grape seed, turmeric root, bilberry fruit, beta-carotene, lutein, and lycopene. This product is said to improve hydration and reduce visible wrinkles in the eye contour area.
Launched in February of this year, our latest product, Skin Moisture IQ, contains lipo-wheat oil-derived ceramides, hyaluronic acid to firm and plump the skin’s structure, omega-3s, vitamin A, and engineered to work. Contains cofactors. In harmony with other nutrients, it “helps catalyze essential reactions in the body and skin.”
product popularity
Peretta said the gut-skin axis is an area of growing consumer interest and understanding, but the product’s popularity is due to the convenience and novelty of the skin kit.
The Skin Kit is designed to contain a daily supply of capsules in one blister pack, making it easy to carry the product with you.
“Consumers have responded very positively to the kits because they can live a busy life or go on vacation and still carry just what they need,” Peretta explained. “People don’t want to carry around lots of supplements. Then they stop taking them.”
She said consistency is key and by designing to help consumers maintain a routine, they can eventually see results and become repeat customers.
