PR News Wire
Mumbai (Maharashtra) [India], April 26: Bacaroos, a renowned name in the fragrance industry, proudly announces its latest venture, Eternal Journey. This is a luxury fragrance brand created to resonate with the rhythm of life and the essence of inner balance. Developed in collaboration with renowned DJ, producer and spiritual guide Pierre Lavant, Eternal His Journey presents a collection that captures the essence of a continuous and harmonious experience.
Eternal Journey takes inspiration from the Caravan concept pioneered by Pierre Lavant, which combines music, yoga and meditation for a transformative 24-hour journey. With this new approach to luxury fragrance, Pierre Lavant extends its spirit of balance and unity to the realm of fragrance, allowing individuals to embark on their own eternal journey through sensory exploration.
Commenting on the launch of Eternal Journey, Kadambari Lakhani, Director, Baccarose Perfumes & Beauty Products Pvt. “We are thrilled to present Eternal Journey, a fragrance that embodies a unique fusion of scent and spirituality. This collaboration with Pierre Lavant introduces a transformative experience to fragrance lovers in India. We believe Eternal Journey will resonate strongly with those seeking deeper connections through the art of perfumery, enriching India’s fragrant landscape with elegance and wellness. ”
Commenting on the launch, Pierre Lavant, creator of Eternal Journey, said, “It is a very exhilarating moment for us to enter the vibrant and diverse Indian market with Eternal Journey. It not only offers a sense of humor, but also an invitation to a transformative sensory journey.” Our partnership with Buckaroos demonstrates our unwavering dedication to providing an unparalleled olfactory experience to Indian consumers. In presenting our individual collections, each a unique journey of scent and emotion, we invite our customers to embrace the epitome of French luxury perfumery. Fragrances tell stories of sophistication and creativity. ”
The Eternal Journey Fragrance Collection offers a gender-neutral collection of fragrances designed to evolve with the wearer’s day, reflecting the stages from sunrise to sunset and beyond. Comprised of three different perfumes, each tailored to a specific time of the day, this collection is a testament to the transformative power of scent.
From sunrise to sunset: Awaken your senses with a harmonious blend that reflects the tranquility of dawn. Infused with mandarin, orange blossom, and dreamwood, this scent evokes a sense of peace and focus, perfect for starting your day.
From sunset to midnight: As daytime turns to evening, indulge in scents that embody harmony and introspection. Featuring notes of incense, helvetolide, and myrrh, this scent captures the essence of dusk and prepares you for the night ahead.
From midnight to sunrise: Immerse yourself in the magic of the night with an enchanting blend that symbolizes creativity and rebirth. The combination of saffron, cashmeran and oud evokes a sense of euphoria and escapism, ushering you into the dawn.
Bacaroos is strategically introducing Eternal Journey Perfume to India’s thriving fragrance market, in line with India’s growing appreciation for luxury goods and artistic expression. This partnership enriches Buckarose’s fragrance portfolio with the addition of Eternal Journey’s unique and sophisticated products. This collaboration strengthens Buckaroos’ position as a leader in the Indian fragrance market, introducing an artistic world and enhancing the sensory experience.
Eternal Journey is available exclusively in Parcos stores and online at Parcos.com and Tata Clique platforms, and retails for $100. 18,000 for 100ml of eau de parfum.
About eternal journey
Eternal Journey is a pioneering luxury fragrance brand redefining the world of niche perfumery by harmonizing artistry and accessibility. Our mission is to democratize the world of luxury fragrance, offering exquisite scents made with care and premium ingredients, yet accessible to everyone. Each fragrance in the Eternal Journey collection is a testament to our commitment to quality, elegance and personalization, ensuring a deep and rich olfactory experience for everyone.
Driven by a passion for innovation and a dedication to excellence, Eternal Journey embodies a strategic partnership that resonates with India’s evolving taste for luxury fragrances. We aim to enrich India’s scent tapestry and elevate the standards of perfumery, while providing unparalleled access to global sophistication and craftsmanship. Immerse yourself in the essence of eternal travel and discover a world where luxury knows no limits. Experience the journey. Embrace eternity. Discover your eternal journey.
For more information, please visit https://theeternaljourney.com/.
About the Buckaroos:
In 1984, Mr. Hemanth Koteka founded Buckaroos and soon began making inroads into India’s booming beauty industry. With an unparalleled understanding of local customer preferences and acclaimed operational know-how, Baccarose is now the leader in the distribution of international luxury beauty brands in India. The company’s core mission and vision is to be the leading authority in India’s luxury beauty market and the undisputed partner of choice for leading international brands. Building a luxury beauty business in India involves establishing your partner luxury brands as the preferred choice of consumers/retailers and offering an international shopping experience to Indian consumers.
For more information, please visit https://baccarose.com/.
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