If your eyeshadow wrinkles or crepes after you apply it, this product may help.
Sephora shoppers are sharing rave reviews about their “holy grail” makeup base.
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Urban Decay Anti-Aging Eyeshadow Primer Potion, $28
Creamy Eyeshadow Primer is said to be not only easy to apply, but also effective for anti-aging.
Urban Decay’s Anti-Aging Eyeshadow Primer Potion is available now for $28.
According to the manufacturer, this product “guarantees vibrant, wrinkle-free color for up to 24 hours.”
They recommend adding “just a touch” of primer to your eyelids before starting the makeup process.
“Apply eyeshadow while the primer is fresh to preserve the vibrant color you just applied,” they advised.
This primer is designed to intensify your eye makeup for all-day wear.
It also contains anti-aging skin care ingredients that improve skin tone and prevent wrinkles.
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One such ingredient is ceramides, which Paula’s Choice experts call an essential anti-aging ingredient.
“Ceramides have been proven to have anti-aging properties,” explains the expert.
“If you compare it to bricks and mortar, skin cells are the bricks and ceramides are the mortar.
“Ceramides hold the skin together to form a protective layer that prevents visible damage from water loss and environmental stress.”
The anti-aging primer also contains peptides, which the Concierge MD professional explained in relation to skin care.
“Peptides can be a potentially powerful tool for anti-aging and skin care,” the researchers said.
“They may help reduce wrinkles, improve skin elasticity, strengthen the skin barrier, reduce inflammation, and reduce the frequency of breakouts.”
Sephora shoppers shared their opinions about the product in the reviews section.
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One buyer wrote that they were impressed: “Amazing applicator to smooth wrinkles!!! A must have for every eyeshadow girl.”
Another reviewer said, “My holy grail of eyeshadow primers. I’ve tried many and this is my favorite.”
“I’ve tried several eyeshadow primers and this is by far my favorite,” a third person commented.
“Gives a wonderful silky foundation, catches shadows, has very little fallout and is long lasting.
Another shopper said, “I use this every day to keep my shadows looking fresh all day long.”
“My shadows not only last all day, but they also hydrate my eyelids. I’ve been using this for years and can’t live without it!”
Urban Decay Anti-Aging Eyeshadow Primer Potion, $28
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