In frame: Rajshree Pathy
For Rajshree Pathy, Ayurveda has been a way of life since childhood. Co-founder of a popular beauty brand, the Coimbatore-based entrepreneur is no stranger to adapting Ayurveda to modern lifestyles. The Padma Shri winner shows us how to relate centuries-old traditions to modern life with her latest offering of hair care products, ‘Qi Ayurveda’.
“I remember visiting here when I was young. Vaidyal with my mother. Sundays at our house were spent with hot oil massages and herbal baths with soaked eucalyptus leaves and vetiver roots in old copper vessels heated by wood. “The power of herbs combined with the ritualistic nature of these practices has become my definition of wellness,” she begins.
Witnessing firsthand the transformative power of Ayurvedic rituals inspired her to create a brand that blends ancient wisdom with modern innovation. “Chi Ayurveda was born out of a deep respect for Ayurveda and a desire to create a bridge between tradition and technology. I asked myself, how can I take Ayurveda to the next level? “After all, no tradition is static, and modernity comes from evolving traditions,” she says.
Elaborating on the word ‘chi’, Rajshree said, “Chi is Prana in Sanskrit. It is the energy that all living things resonate with. Every culture can relate to this seamless energy. Our brand’s core principles are based on centuries-old traditions in hair and skin care. It is about combining the best of tradition with cutting-edge Swiss innovation.”
According to the entrepreneur, the oil is sourced and produced using natural methods in traditional factories in South India. “The shampoo and conditioner are real.” Tyrum (Oil) Contains Swiss-certified botanical active substances that increase the effectiveness of the product. These products are formulated to address the diverse needs of different hair types, including dry, oily, and damaged hair, and to treat premature aging, dandruff, hair loss, and excessive heat. It has been. This is a collaborative effort involving a team of experts including Ayurvedic practitioners, scientists and researchers. ”
Rajshree said skin care formulations are also in development. “We aim to innovate and create products that combine Ayurvedic tradition and modernity. We continue to focus on providing a holistic wellness experience for our customers. .”
