Written by Julia Szabo
Nothing revitalizes a space like a coat or two of paint. Still, few interior decor elements are more harmful than interior acrylic latex (i.e., liquid plastic) and the fumes it releases weeks or months after painting. Applied. Recognizing this design dilemma from first-hand experience, his two disruptors created his Alkemis Paint, the world’s first wellness paint. Beautiful as well as sustainable, the brand became a sleeper hit with Design His Miami/2023 last December.
Alkemi means alchemy in Swedish, and Alkemis Paint achieved an almost magical transformation. Non-toxic house paints can actually raise the vibrations of your space. how? By coating it with crushed crystals such as hematite (which is thought to reduce stress and promote relaxation) and goethite (which soothes energy). As an alternative to pure white foundation, Alchemis has clear advantages. The base layer is translucent quartz, which harmonizes the chakras and provides brightness while keeping the body balanced. Painting the interior surface with crushed crystal instead of plastic has a grounding effect that can be seen and felt.
Alkemis is a natural, non-toxic, mineral-based paint that contains no volatile organic compounds and is formulated with artist-quality pigments. The paint is also resistant to mold, algae, and fungi, synthetic pigments, VOCs, plasticizers/phthalates, solvents, alkylphenol ethoxylates (APE), hazardous organic pollutants (HAP), and perfluoroalkoxy ( PFA), preservatives, fungicides, and biocides. Usually found in other paints. With 119 unique colors formulated from 10 natural pigments, the very materials used to create the frescoes of Rome and the cave paintings of Lascaux, Alchemis offers fan decks with colors so beautiful they would satisfy Michelangelo. , so durable that the brand guarantees its durability for over 20 years. It won’t fade and is also lightfast.
Alchemis’ story began in 2020 during the pandemic lockdown. That’s when New Yorker Maya Crown re-decorated her apartment and longed for a change, but she was reluctant to “suffocate her neighbors and herself with noxious fumes.” What she discovered about latex/acrylic paint, “because it’s plastic, it traps moisture in the wall,” gave Crown a new mission to create healthier paint alternatives.
While in Santa Fe, New Mexico for a wellness retreat, she connected with Price Latimer, a multidisciplinary artist and designer based in LA and New Mexico. Since she survived the harsh environment, a radically clean and green lifestyle has become her means of survival. Allergic reactions to antibiotics causing chemical sensitivities. “Maya has a background in finance and my background is in art and design, so it was a great symbiotic partnership,” Latimer says. Crown added, “We both have a passion for art, design, naturopathic medicine, holistic living, and general health.”
Design experts believe that the most discerning colleagues and customers will fall in love with Alchemis for its good looks, whose luscious velvet matte finish exceeds all expectations, without even thinking about what’s best about the brand. You will feel safe. Professional painters, on the other hand, appreciate that Alkemis is self-priming, allowing for faster room makeovers. alchemypaint.com
