Sunkist has had great success with the California Star Ruby Retail Display Contest in recent years, and this year should be no different, Howard said.
“This season, we look forward to reaching customers even faster with the program we launch this spring. And we look forward to helping our customers promote this nutritious fruit assortment and encourage shoppers in our stores to take advantage of this nutritious fruit.” We are pleased to be able to help them promote their high-value varieties.”
Meanwhile, Sunkist’s influencer program provides real-time recipe inspiration and educates consumers about cost-effective ways to utilize whole fruit, and engages shoppers through grilling, baking, and kid-friendly DIY. strikes the right balance between making your citrus purchases even more worthwhile. Activities.
This summer, Sunkist also plans to work closely with retail partners to create and promote bagged sales and strategic bulk displays to continue growing the category.
In some cases, bagged sales increased by more than 5% this year. Some varieties did even better, with bagged grapefruit sales up 10% and bagged mandarin sales up 15%.
In addition to a strong bag program, Sunkist’s merchandising program includes interactive point-of-sale materials with scannable QR codes to provide shoppers with real-time recipe inspiration, Howard said. It is said that there is.
A recent study commissioned by Sunkist found that when consumers were asked about the advertisements that motivated them to purchase citrus fruits, recipe inspiration and tips topped the list.
This article is excerpted from the April 2024 issue of Supermarket Perimeter. For the full Citrus feature and more information, visit digital version here.
