Despite this brutality, it did not stop Ayurveda from gaining popularity again. Thanks in part to an integrative approach to healing that was not possible with Western medicine, both during and after colonial rule.
For example, Ayurvedic tradition stipulates that hair is not only a symbol of beauty, but can also indicate problems with our overall health, such as nutritional deficiencies, stress, and hormonal imbalances. Western medicine dermatologists and trichologists are now the first to test for these things. .
“The difference is that Ayurvedic hair care goes beyond surface-level treatments. Through lifestyle practices like a balanced diet, powerful herbs, and hair oils that massage the scalp and increase blood circulation, these We cover the root causes,” says Shikha Ramjutan, clinical pharmacist and founder of hair growth brand Reset. “These practices are deeply rooted in culture, passed down through generations, and emphasize the importance of hair as an essential part of self-care and health.” Every ingredient is there for a reason. It is selected. For example, Australian Ayurvedic brand Subtle Energies uses antibacterial tulsi and cortisol-reducing saffron in its Aura Protection Body Mist, which can also be used as a fragrance and meditation tool to help both body and mind.
How can we truly embrace Ayurveda?
Phrases like “woo woo” are still often used when it comes to Ayurveda, but mindfulness, yoga, breathing techniques, and many other practices originate from ancient Indian Vedic texts and have been proven effective by modern science. This is ridiculous considering what has been proven.
Perhaps part of the problem is that Ayurvedic philosophy can be difficult to understand, explains Shirin van Laale, Ayurvedic therapist and founder of Bouley. “In the West, there is often an attempt to simplify Ayurveda for societies that are not familiar with Ayurvedic practices. Doshas are a relevant example; But it’s more complex than that and includes the right concepts: “It’s a diagnosis to make sure the five elements are balanced for optimal health.” she added.
Many Ayurvedic beauty founders are definitely proud to share their cultural practices. “Ayurveda holds an important place in our identity and represents a rich cultural heritage, timeless wisdom, and holistic health practices that are passed down through generations. Not many people know about it, but the invention of shampoo started in India and goes back thousands of years to Ayurveda,” says Mehta.
But this is also why cultural appropriation is such a big issue. When brands appropriate Ayurvedic ingredients and concepts, they potentially diminish the practices of the people who originate from that tradition, misrepresent this ancient cultural practice, and divert profits away from the founders of the Indian tradition. there is. Also, it’s never that good. I am convinced that a chai latte from a coffee chain cannot compare to Chai by Mila.
So how can you make sure you’re getting an authentic experience? Vivek Sahni, founder of Indian Ayurvedic brand Kama Ayurveda, says that choosing where you get your Ayurvedic products from is important. Kama Ayurveda currently has its UK flagship store and treatment rooms in Notting Hill, London, and its Ayurvedic treatments and products are also available at Harrods. “The quality of natural products depends on factors such as sourcing, location, and timing. That is why we make sure to source from the best locations, such as Kannauj for roses, Kashmir for saffron, and the Himalayan region for sweet almonds. It’s a priority,” he explains. “Each ingredient is hand-selected to ensure the highest quality, and a meticulous formulation process with Ayurvedic experts enhances its potency.”
