Ayurveda Experience (TAE), a direct-to-consumer skincare and nutrition brand, continued its growth momentum in the financial year ending March 2023. The company recorded an impressive 84% growth in size while its FY23 losses declined by nearly 30%.
Ayurveda Experience’s operating revenue jumped around 84% to Rs 259 million in FY23 from Rs 141 million in FY22, according to its consolidated financial statements filed with the Registrar of Companies.
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141
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165
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Amount in ₹Cr
The company offers Ayurvedic-inspired skin care and wellness products, food, beverages, and supplements on its website and e-commerce platform. Product sales are Ayurveda Experience’s main source of income.
The company also claims to have a strong presence in North America and Australia.
Advertising and promotion accounted for more than 50% of total spending. This cost increased by 60% from Rs 90 billion in FY22 to Rs 143 million in FY23.
Total expenditure increased by 69.7% to Rs 200 million in FY23 from Rs 165 million in FY22 due to material procurement, employee benefits, payment gateway charges, platform and software costs and other operating overheads. 80 million rupees.
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- Cost of materials consumed
- Advertising expense
- Welfare expense
- Payment gateway fees
- Platform and software costs
- others
Consistent growth in size and restrained spending could help the company knock on the door of profitability this fiscal. Corporate losses fell by 30% from Rs 2,400 crore in FY22 to Rs 17 million in FY23. ROCE margin and EBITDA margin improved to -24% and -5%, respectively.
At the unit level, we spent Rs 1.08 crore to earn Rs 1 crore in FY23.
The company has raised more than 100 million rupees ($13 million) to date. 6 million dollars Anicut led the fundraising in December last year.according to The Credible, Fireside Ventures is the largest external stakeholder with 17.81%, followed by Kalpavriksh Trust and Anicut Capital. its founder and CEO Rishabh Chopra It accounts for 30.4% of the company.check The Credible For the complete shareholding pattern,
Since Ayurveda Experience is focused on export markets, it can also be justified to some extent that brands spend a lot of money on promotion. Such luxuries are possible because the company’s positioning as a premium Ayurveda is profitable for the business, even as it helps it generate quick profits. While many companies are looking for the same market, TAE’s focus on business reliability and reliability allows us to serve not only the NRI market but also users who are new to the product portfolio we offer. and are in a good position to earn high profits.
