Food regulators across Asia, particularly in the Indian and Thai markets, have loosened regulations on hemp seeds and related products in recent years, and consumer interest has also increased amid a strong focus on health and wellness.
Hemp seeds have many nutritional benefits, including being rich in protein and omega fatty acids, as well as having antioxidant properties.
However, Hemp Horizon’s believes that the value proposition can be enhanced by integrating additional Ayurvedic herbs.
“What we are currently working on is integrating different types of flavors and ingredients into our products to increase the value for consumers.”said Rohit Shah, co-founder and CEO of Hemp Horizons parent company Health Horizons. FoodNavigator-Asia.
“[This includes] Use Ayurvedic ingredients like Indian ginseng, ashwagandha, and turmeric and incorporate them into your energy bars [or other products] Along with hemp.
“This means that the product not only has the nutritional properties of hemp, but also health benefits such as stress relief and hormonal balancing, combining these properties with the nutritional power of hemp. [are what] It will appeal to more consumers. ”
In addition to energy bars, Hemp Horizons also offers roasted hemp snacks in flavors such as chili garlic and chipotle, and has plans for hemp-based energy and fitness drinks.
“When the government actually regulates hemp as a food, it means that these products, these innovations, and even us as companies, have the stamp of approval that they are safe for human consumption as food. To do.”he added.
“This has gone a long way in correcting some of the big misconceptions about hemp and hemp products, such as that they are all psychoactive substances and that you automatically get high when you consume them.
“This has made a huge difference, especially for second- and third-generation hemp products. [which are hemp seeds processed into more types of foods and beverages and not just sold as seeds, oil or powder].
“The Indian market is really growing. [in this area]And as local and regional markets become more mature, we will increasingly focus not only on local product development, but also on more export opportunities. [though] Export for now [need] The focus should be on more mature markets such as Europe and the United States. ”
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