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Direct-to-consumer Ayurveda brand The Ayurveda Experience (TAE) raises $27 million in Series C funding led by Jungle Ventures, a Singapore-based VC firm focused on early growth-stage companies in India and Southeast Asia I announced what I had done.
SIDBI Ventures, Anicut Capital, and Sharp Ventures (Mariwala Family Office) all participated in this investment round, bringing the total amount raised by the company to over USD 41 million.
The startup will deploy new capital to further deepen its brand presence and awareness in existing markets, strengthen customer engagement on the platform, invest in product research and development, and expand new distribution channels. That’s what I’m aiming for.
Rishabh Chopra, Founder and CEO of Ayurveda Experience, said: “These funds will further strengthen the group’s R&D, supply chain and manufacturing strengths and explore new distribution avenues. “Significant investment will be directed towards innovative content and technology.” Enhance user engagement across our platforms and drive innovation across your supply chain. ”
Founded in 2010 by Rishabh Chopra, Ayurveda Experience offers Ayurveda-inspired skin care and wellness products, food, beverages, and supplements.
The company manufactures, sells and distributes four beauty and health products on its platform: iYURA, Ajara, A Modernica Naturalist and Ayuttva, as well as a wide range of services including consulting, content, webinars and Ayurvedic courses. doing. .
The startup claims to have over 1.38 million customers and over 220 employees worldwide.
Currently, the company offers its products in 20 countries including India. More than 97% of his customers purchase products directly from the company’s website and app.
Arpit Beri, Partner, Jungle Ventures, said, “As India continues to assert itself on the global stage, there is a unique opportunity for Indian entrepreneurs to build global brands with a distinctly Indian flavor. “It’s an amazing accomplishment by the TAE team to achieve great scale with minimal resources.” The resources are truly commendable. ”
