The campaign highlights issues of authenticity, originality and counterfeiting.
Upakarma Ayurveda, a Mankind Group company, is excited to announce the launch of its advertising campaign. The initiative, which focuses on the company’s flagship product Pure Shilajit Resin, aims to deepen its connection with Indian audiences through a creative partnership with Great Kali and addresses the threat of deepfake technology and Talk about the concept of countering fakes.
This campaign is significant for Upakalma Ayurveda as it seeks to increase awareness and strengthen its brand position in the field of Ayurvedic health and wellness.
“We are excited to launch this latest advertising campaign that exemplifies the innovation and authenticity that Upakarma Ayurveda stands for,” said Vishal Kaushik, MD, co-founder and Upakarma Ayurveda. Reflecting on his participation, Great Kali said, “It is a great honor to collaborate with Upakarma Ayurveda on this campaign.This initiative goes beyond mere product promotion and represents a commitment to authenticity and originality.” This campaign highlights the dedication of Upakarma Ayurveda.” Quality and reliability are principles that I wholeheartedly support. ”
Vishal Kaushik further added, “By partnering with The Great Kali, we not only resonate with our core principles of strength, purity and true health solutions, but also tackle the critical issue of counterfeit products. We were able to tell a story. We had to hire someone,” he added. When it comes to originality, strength and authenticity, there is no one like the great Kali who made India so proud worldwide. The involvement of the great Hari emphasizes the strength and authenticity of his Ayurvedic shilajit resin, Upakarma, and encourages individuals to take leadership decisions. Delivering real and meaningful benefits. ”
Choosing Great Kali as the face of the brand underscores Upakarma Ayurveda’s commitment to authenticity and excellence. Through his talent and dedication, Kali embodies the essence of Upakalma’s flagship product and stands as a representative of the brand’s values.
“As we have expanded to become a pan-India omnichannel brand, and given the love and popularity we have gained in recent years, it was a perfect fit to showcase the strength and quality of Great Kali, the pride of India.” ” concluded Parag Kaushik, co-founder and director of Upakarma Ayurveda.
