Champo uses Ayurveda to help prevent hair loss

At Chāmpo, bottles of Pitta Growth Serum, a scalp treatment designed to promote hair growth, are sold every minute. This is a statistic that every beauty industry dreams of, and one that he achieved in just four years. So what’s the secret? Part of the reason is that founder Kuldeep Knox created a product that addresses a problem that many people (including women) have: hair loss. But few brands actually address it.

A few years ago, Knox began experiencing rapid hair thinning. She soon realized that many of the women she knew were going through similar experiences. “Her experience with hair loss has made her really insecure,” Ms. Knox said by phone from her London office. She was “made to realize how important her hair was to her self-identity.”

Champo is the UK’s fastest growing hair brand

“When I started talking to friends, I was really surprised to find out that almost every woman I talked to was suffering from hair loss. However, there were no products on the market that were high-performance, natural, and aesthetically pleasing. Like something I wanted on my bathroom shelf. ” So Knox decided to create the product himself. However, exactly how she intended to do it was not revealed until her grandmother visited. “Her grandmother came to visit from India around the time I was losing my hair,” Knox says. “I noticed that she had incredibly long, dark, thick hair, even though she was in her late 70s. We started talking about Ayurvedic ingredients and rituals that we were doing. That was the moment I really started my personal health journey.”

Knox began researching the techniques taught to her by her grandmother and soon discovered that they were derived from ancient Ayurvedic teachings. Champo’s vision suddenly became clear, and Knox spent the next 18 months collaborating with expert trichologists and natural chemists to create over 150 formulations and examine how natural hair care performance really was. He has developed six products that set new benchmarks for what they are like.

For those unfamiliar with Ayurveda and its relationship to hair care, Knox explains: “Ayurveda is an ancient healing system that encompasses yoga, diet, massage, and herbal medicine, and takes a holistic view of health, focusing on prevention rather than treatment.” Ayurveda identifies three different doshas: Use it to describe different body and personality types and give recommendations tailored to each. At Chāmpo, we have utilized this Ayurvedic diagnostic system to tailor hair care to the specific needs of different hair types: pitta, kapha, and vitta. ”

Pitta products are for fine and delicate hair that needs strengthening and protection. The element of Pitta dosha is fire, which is a consumer of energy, and the pitta hair type is associated with hair that is depleted and abrasive due to environmental and emotional factors. That’s why it’s formulated with fortified Haritaki fruit extract, which thickens hair, and sandalwood, which stimulates scalp circulation.

Then there’s Kapha, which is for thick, heavy hair that can be oily and frizzy. Kapha dosha, associated with earth and water, represents an imbalance and is designed to protect against moisture and pollution, while turmeric root extract treats excess oil production from the scalp and provides a mild form of Soften your scalp with coconut oil. Finally, there’s his Vitta for damaged, lackluster hair that has been damaged by heat styling or sun damage. It’s also infused with coconut and smoothing macadamia seed oil to provide tons of moisture.

In addition to dosha shampoos and conditioners, there are eyebrow serums that almost miraculously thicken and fill in the gaps within your eyebrows within a few weeks. There are also styling creams and new hair growth supplements that are so delicious that it’s hard to eat two tablets a day. And of course, there’s serum. Champo’s cult-favorite hero product. Formulated with caffeine, creatine and Haritaki extract, the serum will visibly increase hair density within a month with regular use. However, you don’t have to wait that long to see results, and your hair will look smoother and shinier after just a few uses.

And therein lies the ultimate reason behind Chāmpo’s phenomenal success. That means these products actually work. As Knox herself says: “Being announced as the UK’s fastest growing beauty company was a very proud moment for us, as over the years we have consistently and quickly I knew from my own experience how much hair removal can destroy your confidence, so I wanted to create something that would give you results when you needed it. I was determined to make it. So I’m really proud that this has helped hundreds of thousands of people. ”