NEW DELHI: 73 per cent of Indians prefer to read the ingredient list and nutritional value before buying snack foods, a new survey has revealed, highlighting the growing preference for healthy snacks among a majority of Indians.
The Healthy Snacks Report 2024, released on Sunday, is based on a survey of over 6,000 people across India and aims to explore the ever-evolving consumption trends in India.
“73% of people surveyed prefer to read ingredients and nutritional values on labels before purchasing. Of these, 93% expressed a desire to switch to healthier options, highlighting the correlation between label reading and making conscious choices, and promoting transparency,” the report states.
The report comes at a time when cases of food fraud are coming to light, including spices, sweets and household items.
This has sparked a wave of conscious consumption, with shoppers checking food packaging for potentially harmful substances, the report said.
With nine in 10 respondents looking for healthier alternatives to traditional snacks, the report noted that around 60 percent of Indians are now opting for “natural, additive-free products with healthy ingredients such as nuts, seeds and whole grains.”
Makkhana (foxnut) and dry fruits have emerged as stars in the healthy snacks category with 67 per cent of Indians preferring to eat these nutritious foods.
“In a true testament to Makhana’s growing popularity in India, 59 percent of millennials call it a trustworthy snack, followed by Gen Z (49 percent) and Gen X (47 percent), proving its popularity across all age groups. Further, over 70 percent revealed that their favorite time to snack is in the evening while having tea or coffee,” the report added.
However, the shift to healthier snacks can be costly, with over 58% of those surveyed citing ‘high retail price’ as a barrier to switching.
The consumer insights survey was conducted by snack brand Farmly.
Published July 7, 2024 10:02 IST
