If 2023 has taught us anything, it’s that social media has become much more influential in determining global trends. Users are heavily influenced by platforms like TikTok when it comes to what to buy, what to consume, and what’s “trending.” This will also be true for the health and beauty trends we face in 2024.
The beauty industry is also heavily influenced by what’s trending and what’s not on TikTok. We looked back and forth to the past and the future to gather experts’ opinions on the beauty and wellness trends that are sure to make waves in 2024.
7 beauty and wellness trends coming in 2024
Sound Bath
Sound baths are the hottest new trend in spas, retreats, and gyms around the world. The sounds of singing bowls are said to stimulate specific brain waves that affect learning and memory. Plus, many believe the ritual is a powerful tool to help with grounding and meditation.
Skin care by injection
Many would agree that a $1,000 skincare routine won’t give you the same results as $1,000 injections. Obviously, this is often true, as technology has taken dermatology to new heights. Rejuran, Chanel, and Juvéderm’s SKINVIVE are some of the examples that have become hugely popular in 2023.
Peach hair
Pantone has announced Peach Fuzz as their Color of the Year for 2024. It will be exciting to see how peach makeup evolves this year. With warm, girly makeup already in fashion, peach tones are expected to be very easily adopted around the world.
One size does not fit all
Niche skin products that cater to specific needs, lifestyles and limitations are gaining more and more attention. Skin care enthusiasts are educating themselves, realizing that every skin type is different, and eschewing the idea of one-size-fits-all products. There are several new examples of niche products targeting specific purposes, such as menopause, melanotic skin and vegan skin care.
The Ombre Aesthetic
Balayage hair has been gaining popularity for the past few years. This popular hairstyle, featuring gradient hues, is widely loved among young people, probably because it lasts longer. For balayage hair, let the dark roots grow out, and your hair will look beautiful. Love ombré? Take it a step further by incorporating the gradient beauty into your nails and lips.
Medicinal mushroom
Fungi have long been valued in traditional medicine, but their use has increased over the years, and they are becoming more popular in the Western part of the world. This year, we can expect to see many different types of fungi that are linked to brain health. One popular example is the Lion’s Mane Mushroom, which has recently become increasingly popular. This fungus is used to combat depression, anxiety, fatigue and symptoms of Alzheimer’s disease.
Burn Outbreak
The digital age, while allowing us to check in to work from anywhere in the world, is also contributing to burnout among the working class, which is why people are turning to social detoxes as part of their burnout breaks and seeking time away from screens.
(Main and feature images: Dior)
This article first appeared on Prestige Malaysia
